Senior Research Scientist - Webtrends (San Bruno, CA)

Webtrends founded the web analytics industry in 1993. Today, our leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations. We help Customers turn the data generated by their web site, blogs, online campaigns and enterprise systems into understanding of their customers and, ultimately, business opportunity. Our people and products help Customers answer complicated business questions – rather than disguise incomplete answers in colorful charts and graphs.

Webtrends, the market leader in web analytics and Marketing Performance Management solutions is looking for a Senior Scientist for our office in San Bruno, California. Our Ad Director division uses sophisticated software techniques to optimize campaigns for web advertising.

We are looking for a talented Senior Scientist to take our industry best search optimization technology to the next level of sophistication and elegance. The successful candidate will be able to extend the current algorithms as well as invent new approaches to solving our customers’ challenges.

Webtrends is a highly collaborative work environment and this position offers the opportunity to continue your research but also to see it implemented quickly and leveraged in real world business environments. We search out passionate team oriented motivated professionals that want to let their work do the talking and be part of a growing, thriving company. In return, Webtrends offers a strong benefits program, shares our profits with employees and offers a challenging and exciting work environment.

Responsibilities:

• Lead the research and development of the core algorithmic components of a paid-search online bidding system.
• Design and implement practical algorithms to make business decisions in response to statistical data.
• Continuous research in optimization techniques and advancements.
• Mentor team members.
• Assist with strategic accounts.

Skills/Experience:

Required:

• PhD in engineering, computer science, operations research, or statistics.
• Experience in leadership roles.
• Breadth of statistical models or optimization techniques including exposure to many of the following: Bayesian modeling, Markov chain Monte Carlo (MCMC), Expectation maximization, Dynamic models, Linear Programming.
• Experience working with or in a programming language.
• Passion and proven ability to innovate.
• Strong communication skills both written and verbal.

Desirable:

• Experience with R
• Experience with Python
• Experience with SQL
• Experience in the search space is significant asset.

Scope: This is an individual contributor position.

Interaction

This position is an internal facing position reporting into a development manager, as a team member. The ability to effectively work within a team environment and build and maintain strong working relationships are required.

Working Conditions

This position is located in an office building in San Bruno, CA. Incumbent must pass background check.

Position Type: Full-Time/Regular

Please apply at: http://www.Webtrends.com/AboutWebtrends/Careers/CurrentOpenings.aspx.

Ref BF10121

Webtrends is an equal opportunity/affirmative action employer supporting workforce diversity. m/f/d/v.

URL: www.datashaping.com/jobs18241x.shtml
Please mention datashaping.com when applying. Thank you.

Data Mining Business Analyst (New York, NY)

Position Title: Data Mining Business Analyst Job Level: Associate/Sr Associate Pay Grade: Not Applicable Position ID: Line of Business: Institutional Securities Functional Area: Research City Position is Located: New York

Job Description

The Research Division at a top financial firm is seeking a Senior Business Analyst with data mining and predictive analysis experience to be part of a team focused on developing a Business Intelligence (BI) and Enterprise Performance Management (EPM) platform. A key component of this platform is to mine our data warehouse to determine what analyst and client behaviors drive profitability. We are looking to add a team member with a statistics and data mining background to lead this new initiative.

This position will be part of the Technology Management team within the Research business unit. The team consists of project managers and business analysts who manage a variety of technology initiatives on behalf of the business unit. They are responsible for managing projects from initial concept to deployment, working closely with stakeholders, including Research Analysts and management in the business unit, as well as IT colleagues in the development, support and training areas. This role requires a candidate with a strong background in predictive modeling, statistical analysis, writing business requirements and managing complex projects. The successful candidate will provide end-to-end project management from requirements gathering and analysis, through implementation, and post implementation support. The role will therefore require interacting with Analyst teams, clients, developers, and Research Management.

Specific responsibilities

• Design, develop and implement predictive models using data mining tools, analyze test results and be able to discover segments in data
• Use experience in multivariate statistical analysis (linear & logistic regression, categorical analysis, cluster analysis, statistical sampling, decision trees, multidimensional scaling, etc.).
• Strong experience applying text mining techniques to customer call centers or to large-volume document libraries
• Work with the regional stakeholders to proactively identify key performance indicators validate results and monitor the performance
• Understanding of the balanced scorecard methodology
• Liaise with Analyst teams and Research management to understand their requirements, ensuring strategic business objectives are met and to co-ordinate usability and user-acceptance testing
• Gather, develop and own business requirements, and work with IT counterparts to ensure these requirements are delivered successfully and on schedule
• Produce charts, tables, and graphs to support stakeholders or reporting requirements
• Provide data and analyses in a timely manner and verifies the accuracy of data analyses produced by self, or others using existing BI and EPM systems
• Plan and manage the deployment of global systems

Skills Required

• Proficiency with Data Mining tools e.g SPSS, SAS, Clementine
• Strong Project Management skills
• Excellent organizational, communication and interpersonal skills
• Strong problem-solving capabilities; ability to come up with solutions for complex business problems
• Familiar with all phases of the project lifecycle: requirements gathering, design, development, deployment, and support
• Proficient in developing business requirements, use cases, and user acceptance testing cases/plans
• Ability to manage multiple activities to aggressive deadlines
• Self-starter with can-do attitude and a strong sense of ownership

Desired:

• Prior experience on global projects / global systems implementations
• Bachelor’s or Master’s Degree in Statistics or Quantitative Management
• PMI Certification
• Knowledge of Research, Investment Banking or Financial Services
• Ability and analyze and write SQL queries to perform data analysis tasks

How to Apply:

Please fax resumes to 646-873-4729. Please include the title of the job you are applying to on the Fax Cover Sheet.

URL: www.datashaping.com/jobs18237x.shtml Please mention datashaping.com when applying. Thank you.

Director, Marketing Science and Innovation Group - OTX (Los Angeles, CA)

Director, Marketing Science and Innovation Group Reports to the Chief Research Officer OTX – Los Angeles

Submit applications to: careers@otxresearch.com.

Mission statement for the MSI group

• Provide realizable and sustainable methodological foundations for all OTX products and project insights
• Maximize profit by balancing investment in analytics with in-house capabilities and high quality outside partners
• Implement cutting edge innovative methods for insight
• Develop optimization methods for our clients’ business issues
• Use the MSI group as a point of differentiation for OTX in the marketplace
• Expand our role as industry thought leaders
• Continue introduction of best practices in science to market research

Scope and responsibilities

This is a key function within the Marketing Science & Innovation Group and the Director, Marketing Science will contribute across all elements of the MSI mission statement.

Specifically this individual will be a primary contact internally for new product development and the execution of project analysis for clients.

Duties include research study design, statistical and modeling analysis, creation of cutting edge methods for new products, and implementation/development of standards for tracking data and other continuous research projects.

The Director, MS will stay abreast of new data analysis techniques and applications from related scientific disciplines and consider how these approaches can improve OTX deliverables.

Experience / skills required

Qualifications must include:

• Undergraduate degree with work in mathematics; science; quantitative business analysis - Advanced degree preferred
• Minimum 1 - 2 years of related MR experience
• Extensive knowledge of research computing
• tools (Perl, Java, SQL, R, C++, etc.)
• tasks (large data set manipulation, distributed computing, system engineering)
• Comprehensive knowledge of multivariate statistical techniques
• Familiarity with or interest in advanced methods such as:
  • neural networks
  • genetic algorithms
  • agent based models
  • Bayesian belief systems
• Technical knowledge/understanding/background in SQL, Database Design, and Data Processes
• Strong communication and follow-up skills; including clearly communicating with management, customers and vendors
• Capable of working independently and with multiple departments
• Complex database and data management experience

Online Testing eXchange (OTX) is a global consumer research and consulting firm that has established itself as a leading provider of online-based research. Our company specializes in providing innovative, cutting-edge online technology, products and analysis to the marketing, entertainment and advertising communities. OTX has developed the most innovative products available for online research today -- products that work to uncover deeper and more profound consumer insight. OTX is based in Culver City, California. Visit us on the web at www.otxresearch.com.

Compensation Commensurate with Experience

OTX is an Equal Opportunity Employer. Applications are encouraged from all persons regardless of their race, color, national origin, ancestry, gender, marital status, religious creed, medical/physical/mental condition, sexual orientation, Veteran status, or age.

URL: www.datashaping.com/jobs18238x.shtml Please mention datashaping.com when applying. Thank you.

B2B Database Marketing and Analytics Manager (New York, NY)

Position Title: B2B Database Marketing and Analytics Manager Job Level: Vice President Pay Grade: Not Applicable Line of Business: Institutional Securities Functional Area: Research City Position is Located: New York

Job Description

The Research Department at a top financial firm is seeking a B2B Database Marketing Manager to lead the establishment of a decision support system that will drive major improvements in our business processes, marketing efforts and enable the business to compete on analytics.

A key component of this platform is to mine our data assets to determine the analyst and client behaviors that drive profitability and the Research report characteristics that can best satisfy our clients needs. To have an impact on our business, these insights and real-time recommendations will be integrated into our existing applications; such as Business Intelligence (BI), Enterprise Performance Management (EPM), Customer Relationship Management (CRM) systems and Research document Authoring and content portals.

Specific responsibilities

• Lead the establishment of a decision support system for the Research division as it enables business processes and marketing efforts
• Provide leadership to a highly skilled team of Data Quality Analysts, Data Mining Analysts, Statisticians and Marketing Campaign managers
• Manage the global day-to-day operational implementation of the system and enforce adherence to data mining project best practices (such as CRISP-DM, Cross-Industry Standard Process for Data Mining)
• Serve as subject matter expert (SME) on available internal and external data sources pros, cons, alternatives, etc.
• Liaise with Research management and Analyst teams and to understand their requirements, ensuring strategic business objectives are met
• Co-ordinate execution of data mining and database marketing campaigns.
• Liaise with existing application owners to ensure that advanced customer insights and intelligent actions for decisioning are available to and integrated with our BI, CRM, Authoring and Portal platforms.
• Responsible for managing, manipulating and mining customer and prospect data to and from marketing databases to support the execution of global B2B marketing campaigns
• Use experience in multivariate statistical analysis (linear & logistic regression, categorical analysis, cluster analysis, statistical sampling, decision trees, multidimensional scaling, etc.) to develop models and marketing experience to develop target market segments for campaign lists.
• Strong experience applying text mining techniques to customer call centers or to large-volume document libraries
• Gather, develop and own business requirements, and work with IT counterparts to ensure these requirements are delivered successfully and on schedule
• Continual improve and extend the data sources available for data mining by working with internal and external third party data providers
• Produce key performance indicator reports and analyses for all data mining projects and campaigns
• Provide data and analyses in a timely manner and verify the accuracy of data analyses produced by self, or others using existing BI and EPM systems

Skills Required

• 7-10 years B2B database marketing experience
• Demonstrated knowledge of database marketing techniques including targeting, segmentation and list processes
• Expert with Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner
• Strong team orientation with leadership experience
• Strong Project Management skills
• Excellent organizational, communication and interpersonal skills
• Strong problem-solving capabilities; ability to come up with solutions for complex business problems
• Familiar with all phases of the project lifecycle: requirements gathering, design, development, deployment, and support
• Proficient in developing business requirements, use cases, and user acceptance testing cases/plans
• Ability to manage multiple activities to aggressive deadlines
• Ability to interface with multiple business units
• Ability to prioritize and manage multiple initiatives simultaneously and meet aggressive deadlines
• Self-starter with can-do attitude and a strong sense of ownership

Desired:

• Prior experience on global projects / global systems implementations
• Bachelor’s or Master’s Degree in Statistics or Quantitative Management
• PMI Certification
• Knowledge of Research, Investment Banking or Financial Services
• Ability and analyze and write SQL queries to perform data analysis tasks

Additional job Title Alternatives

• Vice President / Director of Analytics
• B2B Database Marketing

Terms or Phrases to be considered for inclusion on Job Description

• Advanced Customer Insights
• Competing on Analytics
• Competitive Intelligence
• Intelligent Actions for decisioning
• Apply data analytics and predictive modeling solutions to drive more actionable and intelligent decisioning within the division
• Integrating disparate data sources in order to drive targeting for marketing initiatives
• Modeled customer behaviours to antisipate new research products or services that should be created
• Measure and monitor success

How to Apply:

Please fax resumes to 646-873-4729. Please include the title of the job you are applying to on the Fax Cover Sheet.

URL: www.datashaping.com/jobs18236x.shtml Please mention datashaping.com when applying. Thank you.

Data Manager - Cincinnati Children’s Hospital Medical Center (Cincinnati, OH)

At Cincinnati Children's Hospital Medical Center, our vision is to be the leader in improving child health. We are dedicated to transforming the way health care is delivered and to implementing quality improvements to advance patient safety, outcomes and experiences. U.S.News & World Report ranked the Department of Pediatrics at Cincinnati Children's and the University of Cincinnati Medical Center the third best pediatric program at a medical school in the United States, behind only Harvard University, the University of Pennsylvania and Johns Hopkins University. Cincinnati Children's received 122 NIH grants in 2008 -- 21 more than in 2007 -- the most awarded to us in eight years. We are currently looking for the following:

Data Manager

PURPOSE OF POSITION:

To manage data processes and to develop, implement and maintain a data quality assurance program for research studies.

MAJOR DUTIES AND RESPONSIBILITIES:

• Work with researchers and research coordinators to ascertain data needs for research studies.
• Act as a liaison between research team, IT professionals, and analysts to create analysis data sets for research purposes.
• Design and test data collection tools.
• Build and maintain data dictionaries for division and study databases.
• Develop and implement a comprehensive data quality program for research studies.
• Ensure global clinical data management best practices and knowledge thereof in a standardized, transparent, and efficient manner. Assume responsibility as a partner for the planning, resourcing, and execution of relevant internal and external data management activities to obtain clean databases within a specified timeframe.
• Maintain data quality for research studies.
• Oversee the accuracy of data entry functions.
• Design and build eCRFs and edit checks, oversee validation process.
• Coordinate data transfers, data reconciliation.
• Develop knowledge and professional skills through continuing education, cross training, literature and attendance at departmental meetings.

REQUIRED SKILLS:

Ability to organize and define problems, develop strategies, solutions and recommend action plans for research data management. Analytical and statistical ability sufficient to evaluate data, make judgments and recommendations regarding data management and quality. Experience performing basic statistical analysis including frequency distributions, graphical displays and descriptive statistics. Demonstrates analytical skills as well as accuracy and attention to detail. Possesses strong computer and word processing, spreadsheet statistical, and database software application skills (Microsoft Office, Visual Basic, Business Objects, Access, SAS or SPSS). Have a working knowledge of tools to build simple databases and electronic data collection tools. Be able to develop ad hoc queries for simple data retrieval skills.

EDUCATION/WORK EXPERIENCE:

Required:

• Bachelor degree in computer science, mathematics, statistics, management information systems, quantitative analysis or related discipline or equivalent combination of education and work experience.
• 1 year experience developing and manipulating small to medium databases, using Visual Basic, SAS and/or SPSS and cleaning and managing data for multiple projects.

If interested, please email Megan Anderson, HR Sourcing Specialist at megan.anderson [at] cchmc.org (replace [at] with @).

URL: www.datashaping.com/jobs18216x.shtml
Please mention datashaping.com when applying. Thank you.

Senior Level SW Quality Metrics Engagement (San Jose, CA)

Expected Duration: 3 months

Responsibilities

M Squared will provide thought leadership working with an established software quality data team and will leverage a strong engineering and/or mathematics background and passion for collecting and analyzing SW quality and process metrics.

Primary responsibilities in this engagement will include:

• Analysis of voluminous data from numerous sources (defects per hour, reliability curves, bugs, overall test health, customer-found defect percentages, etc.)
• Develop predictive indicators on how current quality statistics will translate into field/customer performance
• Documented assessment of “as is” status and/or hypothesis on what is happening
• Formulation of “to be” state and recommendations on what should be done next
• SW quality modeling based on in-depth knowledge of in SW development process and of metrics used to assess code quality
• Development of solution(s) that bring fresh thinking to our client’s team

Deliverables

• Documentation of “As Is” and “To Be” assessments
• SW quality modeling
• Solutions recommendations

Value to the Client

M Squared will achieve success in this engagement by providing fresh thinking on software quality data, metrics and processes to optimize SW Quality.

Industry Experience

• High Tech industry experience with SW quality leaders; non-client specific
• Significant experience in the software development arena coupled with engineering, mathematics or statistics educational background

Functional Experience

• Exceptional knowledge of statistics and statisticals methodologies
• Highly skilled in Excel (including macro creation and Visual Basic)
• Demonstrated experience with bug query tools
• General knowledge of using web tools and posting data to web-sites (web-site creation and modification is a plus)

Personality/Other Attributes

• Demonstrated ability to explain complex topics to non-specialists
• Demonstrated proactive team member
• Deals well with change of direction and focus
• Commits to deliverables and is timely in their delivery
• Quick study with high energy and stamina...it's the culture

Email resume to: nmilitsa [at] msquared.com (replace [at] with @)

URL: www.datashaping.com/jobs18218x.shtml
Please mention datashaping.com when applying. Thank you.

Director, Traffic Analysis - Looksmart (San Francisco, CA)

We are currently seeking a Director of Traffic Analysis to join the LookSmart Team.

Responsibilities include:

• Analyzing ad network traffic performance to optimally match traffic supply to advertiser demand
• Developing tools and infrastructure to enable account managers to manage traffic sources for their accounts
• Providing second level support for Account Managers
• Doing deep analysis/data mining of ad network traffic patterns. Developing and maintaining formulas and algorithms to enable sustainable growth of partner business and direct business.
• Building Traffic Analysis function as a core competency and competitive advantage
• Managing and mentoring a small team of analysts

Requirements:

• 3 years experience leading traffic analysis function for a major ad network
• 5 years experience in applied data analysis
• Strong domain expertise in on-line search advertising
• BA in computer science, statistical analysis or related field required, MS or PhD desirable.
• Exceptional analytical skills
• Strong communication skills
• Highly collaborative and team-oriented work

Send resumes to: jobs@looksmart.net

URL: www.datashaping.com/jobs18219x.shtml
Please mention datashaping.com when applying. Thank you.

Customer Intelligence Sr. Analyst - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Sr. Analyst

The ideal candidate understands marketing and how to relate data insights back to marketing program. S/he has the ability to interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

• Extract and manipulate data into campaign tracking reports
• Analyze reports in relation to business objectives
• Able to learn and master dashboard development applications and wire in analysis findings through this platform

Technical skills

• MS Office and advanced Excel skills, including pivot tables required
• Reporting experience with software such as MS Access, SQL, etc. required
• Data manipulation experience with SPSS, SAS, etc. a plus
• Understanding of customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
• Database experience and mapping software experience preferred desired

Key skills

• Self-directed. Able to anticipate analysis priorities and keep CI Lead / CI Director informed of requirements
• Creativity around and enthusiasm for data & research and its strategic application
• Good communicator (ideally w/presentation experience)
• Comfortable sharing insights and take-aways in client meetings and senior agency leadership meetings

Experience/Education

• At least 5 years work experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.
• BA/BS in marketing / advertising / communications / social sciences
• Experience with such data sources as Nielsen (sales); MRI/Simmons (marketing media research); Millward Brown (brand health); ComScore (online panel data) preferred.

Draftfcb

Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18226x.shtml
Please mention datashaping.com when applying. Thank you.

Marketing Mix Modeler - Draftfcb (Chicago, IL)

The Draftfcb Marketing Mix Modeler.

At Draftfcb the M3 will lead quantitative modeling in granular marketing return on objectives/investment partnerships and produce actionable marketing mix analysis for our clients. The M3 should be self directed with prior experience in developing models for a variety of products. The position will report in to the Marketing Mix Practice Lead at Draftfcb.

The Position

• As an integral part of the marketing mix team, identify the business objectives and financial specifics for marketing accountability specific to each client project.
• Identify required data sources and level of granularity needed to reach analysis objectives; assess data quality
• Apply deep understanding of mass media planning and buying, retail audits and scanner data, in-store marketing, direct marketing, online media metrics and elements in the marketing mix (including pricing, and distribution) to develop appropriate modeling strategies
• Leads the data setup, analysis designs, data transformations and execution of marketing mix models
• Derive key actionable insights from modeling work and leads management of analyst staff efforts to generate interactive marketing mix optimization tools

The Personality

• Advanced degree with advanced quantitative coursework (e.g., marketing analytics, model design, statistics, econometrics)
• 8-10 years’ experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
• 3-5 years’ experience in hands-on marketing mix modeling
• Experience with syndicated data sources such as Nielsen, IRI, and brand health data preferred
• strong quantitative skills and demonstrable experience in statistical/econometric modeling of marketing investment data
• Previous experience developing marketing models for a variety of products (CPGs, durables, etc.) and service providers (financial, insurance, telecom etc.)
• Proficient with assisting non-analyst co-workers to understand the methodology and significance of analysis findings

Technical Skills

• Good grasp of time series predictive modeling, forecasting, media/channel optimization and how they relate to marketing strategy
• Proficiency with SPSS/SAS, and advanced analytics required

Launched in mid-2006, Draftfcb is a new breed of agency—the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which places an equal emphasis on creativity and accountability.

Draftfcb’s global network encompasses 157 offices in 97 countries and includes dual headquarters spanning both Chicago and New York. Draftfcb is a member of the Interpublic Group of Companies (NYSE: IPG).

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18225x.shtml
Please mention datashaping.com when applying. Thank you.

Customer Intelligence Sr. Analyst / Modeler - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Sr. Analyst (Modeler)

The ideal candidate understands a wide array of data analysis techniques. S/he can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

• Design/create analyses in relation to business objectives
• Create/analyze customer profiles for target marketing opportunities
• Work with large datasets--a combination of client specific large datasets and syndicated marketing/media research

Technical skills

• MS Office and advanced Excel skills, including pivot tables required
• Data manipulation experience with SPSS, SAS, etc. desired
• Reporting experience with software such as MS Access, SQL, etc. desired
• Database experience and mapping software experience a plus
• Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy

Key skills

• Well organized and disciplined approach to work. Able to manage aggressive data analysis timelines
• Self-directed. Able to anticipate analysis priorities and keep CI Lead Modeler informed of requirements
• Creativity around and enthusiasm for new approaches to modeling challenges
• Good communicator (ideally w/presentation experience)
• Comfortable assisting non-analyst co-workers to understand the methodology and significance of analysis findings

Experience/Education

• Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)
• Experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
• Experience with syndicated data sources such as Nielsen (sales); MRI/Simmons (marketing media research); Millward Brown (brand health) preferred.

Draftfcb

Launched in mid-2006, Draftfcb is a new breed of agency—the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which places an equal emphasis on creativity and accountability. Draftfcb’s global network encompasses 157 offices in 97 countries and includes dual headquarters spanning both Chicago and New York. Draftfcb is a member of the Interpublic Group of Companies (NYSE: IPG).

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses. It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18224x.shtml
Please mention datashaping.com when applying. Thank you.

Customer Intelligence Director - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Director

The ideal candidate understands a wide array of data analysis techniques. The candidate can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

• Manage large client engagements, or a series of smaller client engagements, using data analytics and research to measure consumer-brand relationships and marketing opportunities
• Perform analyses, and work with junior analysts to manage other analytics
• Interpret analytics & research to produce concrete strategies, tactics and plans for Draftfcb’s clients
• Collaborate with clients and other Draftfcb disciplines (strategic planning, creative, media) to transform the analytics and strategies into actual client work.

Technical skills

• Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
• MS Office and advanced Excel skills necessary
• Reporting experience with software such as Cognos, MS Access, SQL, etc
• Modeling experience with SPSS, SAS, etc.
• Database experience and mapping software experience a plus

Key skills

• Strong communication skills
• Creativity around and enthusiasm for data & research and its strategic application
• Experience managing multiple projects and prioritizing deliverables
• Experience supervising junior staff highly desirable
• Marketing background highly desirable

Experience/Education

• Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)
• Minimum of 8 years experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.

Draftfcb

Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18223x.shtml
Please mention datashaping.com when applying. Thank you.

Customer Digital Intelligence Director - Draftfcb (Chicago, IL)

The Draftfcb Customer Digital Intelligence Director

The leader of Draftfcb's Digital Intelligence practice will be responsible for developing the agency's expertise, leadership and client deliverables in customer intelligence across all digital channels, and for integrating them into Draftfcb's broader positioning as the leading global integrated marketing services agency.

High level scope of work responsibilities:

• Draftfcb currently has a broad set of capabilities in web analytics, search analysis, and social media analysis, and we are the industry leader in integrating broader customer intelligence into client strategies and advertising.
• The leader of our Digital Intelligence practice will report into the Director of Customer Intelligence, and will transform the digital analytics capabilities into a core feature of our broader customer intelligence, insights, and strategy offering, and a core part of the agency's client delivery process:
  • Using digital intelligence to measure customer-brand relationship for specific brands and customer groups.
  Understanding the role of the digital space and digital marketing channels in developing the customer-brand relationship, and identifying client opportunities in that area.
• This person will also serve as a senior leader of the broader Customer Intelligence group, and will be responsible for integrating digital intelligence with other CI capabilities.

Key skills

• A hybrid left-brain, right-brain thinker, with experience in data analytics or research, but also able to think strategically and conceptually
• Ability to create and communicate a digital intelligence vision, but also able to manage client deliverables and IP development
• Excellent 360 manager and collaborator

Experience/Education

• Minimum 10 years experience
• Experience as a client-facing, strategic leader in current organization
• Broad experience in the role / use of data in digital channels (most of the following: mobile, digital media, website design & strategy, search, social media, e-mail)
• Some marketing background

Draftfcb

Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18222x.shtml
Please mention datashaping.com when applying. Thank you.

Customer Intelligence Lead - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Lead

The ideal candidate is a self-directed, creative leader with good communication skills who understands how to use data to build a cohesive story about the business, provide insights to influence and guide thinking and make recommendations to cross-functional agency team.

High level scope of work responsibilities:

• Develop best-in-class marketing strategies with cross-functional agency team
• Understands that they contribute more than data analyses; they share a responsibility with other agency leads to address broader client business challenges
• Recommend analytic projects/analyses to cross-functional agency team based on client business challenges, objectives, goals.
• Work with CI Modelers and analysts to design/develop compelling/relevant analyses.
• Make actionable recommendations to client based on analytic findings
• Prepare high-quality, visually compelling, client-ready documents/findings/recommendations

Technical skills

• Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
• MS Office, including advanced Excel skills required.
• Experience with SPSS, SAS or SQL a plus
• Experience with GIS mapping applications and database development a plus

Key skills

• Strong leadership
• Creativity around and enthusiasm for data & research and its strategic application
• Self-directed; ability to work effectively in a matrixed environment.
• Good communicator with strong presentation skills
• Marketing background highly desirable

Experience/Education

• Min 10 years work experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.
• Senior-level leadership position
• BA/BS in marketing / advertising / communications / social sciences required; MBA or related degree preferred.
• Experience with syndicated data sources such as Nielsen (sales); MRI/Simmons (marketing media research)

Draftfcb

Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18221x.shtml
Please mention datashaping.com when applying. Thank you.

Senior Manager, Business Intelligence & Web Analytics - FreshDirect (Long Island City, NY)

Overview:

FreshDirect is one of the nation’s leading online food brands, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at low prices. Every product is 100% satisfactory guaranteed, every time. Since FreshDirect takes delivery directly from farms and manufacturers and delivers those products the very next day, compared to conventional grocery stores that move their products through much longer supply chains, the foods offered at FreshDirect are fresher and better quality at lower prices.

Responsibilities:

The Manager, Web Analytics will be responsible for proactively leveraging analytical insights from clickstream data to drive site optimization and decision making across the organization.

• Support the analytic needs of the business by analyzing web traffic and customer behavior using clickstream tools (specifically using Unica’s NetInsight product).
• Use standard business intelligence tools (Business Objects) to produce reports relating to outcomes.
• Create clear and comprehensible reports showing data and trends
• Provide frequent insights and recommendations to internal business clients (Marketing, Merchandising, Creative, Customer Service teams) on current customer behavior
• Provide frequent recommendations on how to maximize revenue from the storefront via on on-site product positioning and site design elements, as well as how to create the best possible customer experience as a user
• Provide best practices recommendations and stay current with industry trends to ensure that FreshDirect is using best-in-class web analytics to drive change.
• Gather business requirements for web analytics enhancements and manage roadmap of improvements
• Gather business requirements for implementing multivariate or A/B testing on the site and be the business leader driving forward the IT project to develop A/B testing
• Take the lead in using data insights to suggest, support and analyze multivariate or A/B tests that drive improvements to the site and customer experience
• Develop reporting protocol for new iPhone application to understand how customers use the new technology and our site
• Help the organization more effectively integrate clickstream data into marketing campaigns via marketing database and Unica campaign tool
• Provide initiative to stay one step ahead of the organization in leading positive change and optimization, driven by insights from the data
• Secondarily, provide analytical support to the Marketing Analytics group on such ad-hoc projects as needed, including but not limited to: Analyzing data on customer demographics, preferences, needs, and buying habits, and measuring the effectiveness of marketing, advertising, and communications programs and strategies.

Qualifications:

• Bachelor’s degree required. MBA a plus.
• Online retail experience or web analytics experience required
• Minimum 5-7 years of experience providing relevant marketing and web analysis.
• Familiarity with web analytics implementation and HTML/Javascript coding
• Proficiency using site reporting/analytic tools such as NetInsight, Omniture, DFA, Webtrends, Visual Science, Coremetrics,WebSideStory, etc.
• Experience with analytics and/or Business Intelligence tools like MicroStrategy, Business Objects, Crystal Reports or SQL
• Strong communication skills and presentation skills to drive understanding and advocate for change at senior management level of the organization
• Strong background in understanding how to use data to drive decisions
• Ability to produce insightful, relevant and reliable quantitative analysis and reports in a deadline oriented work environment
• Strong proficiency in Microsoft Word, PowerPoint and Excel
• Strong internal client service skills
• Able to work in fast paced environment with strong personalities where flexibility is key
• Extreme attention to details and outstanding organizational skills
• Must be a self-starter and be able to work with minimal supervision; desire to be in an entrepreneurial high-growth environment

To Apply, e-mail your resume to: jdespaigne [at] freshdirect.com (replace [at] with @)

URL: www.datashaping.com/jobs18231x.shtml Please mention datashaping.com when applying. Thank you.