At Draftfcb the M3 will lead quantitative modeling in granular marketing return on objectives/investment partnerships and produce actionable marketing mix analysis for our clients. The M3 should be self directed with prior experience in developing models for a variety of products. The position will report in to the Marketing Mix Practice Lead at Draftfcb.
The Position
- As an integral part of the marketing mix team, identify the business objectives and financial specifics for marketing accountability specific to each client project.
- Identify required data sources and level of granularity needed to reach analysis objectives; assess data quality
- Apply deep understanding of mass media planning and buying, retail audits and scanner data, in-store marketing, direct marketing, online media metrics and elements in the marketing mix (including pricing, and distribution) to develop appropriate modeling strategies
- Leads the data setup, analysis designs, data transformations and execution of marketing mix models
- Derive key actionable insights from modeling work and leads management of analyst staff efforts to generate interactive marketing mix optimization tools
The Personality
- Advanced degree with advanced quantitative coursework (e.g., marketing analytics, model design, statistics, econometrics)
- 8-10 years’ experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
- 3-5 years’ experience in hands-on marketing mix modeling
- Experience with syndicated data sources such as Nielsen, IRI, and brand health data preferred
- strong quantitative skills and demonstrable experience in statistical/econometric modeling of marketing investment data
- Previous experience developing marketing models for a variety of products (CPGs, durables, etc.) and service providers (financial, insurance, telecom etc.)
- Proficient with assisting non-analyst co-workers to understand the methodology and significance of analysis findings
Technical Skills
- Good grasp of time series predictive modeling, forecasting, media/channel optimization and how they relate to marketing strategy
- Proficiency with SPSS/SAS, and advanced analytics required
Launched in mid-2006, Draftfcb is a new breed of agency—the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which places an equal emphasis on creativity and accountability.
Draftfcb’s global network encompasses 157 offices in 97 countries and includes dual headquarters spanning both Chicago and New York. Draftfcb is a member of the Interpublic Group of Companies (NYSE: IPG).
Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.
It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)
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