Marketing Analytics Inc. is a leader in marketing effectiveness consulting and tools. For 19 years, we’ve helped clients improve their business through data-based marketing. Our Consulting Services group has an open, full-time position in the northern Chicago suburbs for a Consultant. Will develop marketing mix and other statistical models, and consult to Fortune 500 senior and mid-level management on their use and interpretation to quantify what drives sales and use the results to increase market share, revenue, and profit. Responsibilities:
- Understand client needs for quantitative analysis of marketing effectiveness
- Develop and test model specifications to meet client needs
- Write SAS code to read input data and present results in business meaningful formats
- Develop PowerPoint decks that report results and provide advice, and present to client
- Use library of company code and presentation templates to assist with all phases of project (data readers, model specifications, automated modeling tools, websites, etc.)
- Advise Software Engineering on refinement of software and web services tools
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