Marketing Analyst/Statistician/Predictive Modeling - Network Solutions (Herndon, VA)

Network Solutions, LLC, the leading provider of online solutions for small businesses who want to be found on the Internet or sell online, and the pioneer of the domain name registration service, offers a full range of Web-related services, including Web hosting, Web site design, e-commerce, search engine marketing, security services, e-mail and domain name registration services.

We draw on 27 years of experience to make it simple and affordable for customers to build and manage an online presence through a one-stop Web Solutions provider. Network Solutions has a 99.9% server uptime and live customer service available 24 hours a day, 7 days a week. We host 7 million domain names, 1 million e-mailboxes and over 150,000 Web sites. For additional information, please go to www.networksolutions.com.

Job Title: Marketing Analyst/Statistician/Predictive Modeling
Location: Herndon, VA
Department: Marketing Analysis
Job Description: Marketing Analyst II

The Marketing Analyst II position will be responsible for providing statistical and data analyses - including data gathering, predictive modeling, customer analytics, executing marketing campaigns and automation of processes.

Responsibilities include:

• Work with Marketing, Customer Service, Research and Data Warehouse teams to manage effective and targeted marketing initiatives from a data perspective.
• Utilize multichannel data (web, email, direct mail, telemarketing, etc.) to create analytic datasets for mining/modeling purposes
• Perform various statistical/data analyses including: exploratory data analysis, response modeling, sampling, customer segmentation and model validation
• Execute marketing and customer service campaigns - including data gathering which leverages internal models/customer profiles and ROI analysis
• Work with data warehouse team to automate data processes for statistical models and ensure data integrity.

Job Experience

Required:

• BA/BS in a quantitative major: Statistics, Mathematics, Marketing, MIS, Business
• 3-5 years relevant work experience in response modeling and model validation
• Working knowledge of customer marketing, data segmentation and campaign analysis
• Strong knowledge of SPSS, SQL and data structures
• Ability to work in a fast-paced, collaborative, team-oriented environment.

Preferred:

• Teradata miner experience a plus
• Data warehouse and requirements gathering experience also very desirable.

Please send resumes to: tresumes@networksolutions.com.

URL: www.datashaping.com/jobs17156x.shtml
Please mention datashaping.com when applying. Thank you.

Sales Data Strategist - Network Solutions (Herndon, VA)

As a member of the Sales and Service team, you will be dedicated to architecting a companywide Data Strategy, managing the purchase of multiple lists, and delivering the appropriate data for new customer acquisition and base campaigns. These campaigns will include outbound calling, direct mail and email for the Telesales and Direct Sales organizations to achieve performance targets. You will have the opportunity to deliver immediate impact by overlaying this new data strategy on the basic campaign management plan that exists today.

The Data Strategist role is a strategic and cross-functional role, working to build a data strategy which includes an understanding of the charter of each sales organization and their target markets. You will need to determine when to purchase a list or to use an internal data source that will best align to the target prospect profiles of each part of the sales organization. You will determine what data is required on a campaign by campaign basis (name, title, size, URL, etc) to meet the objectives of the campaigns that are developed by the Product Marketing organization. You will build and maintain the model that determines the pipeline of leads that are required for each channel to meet revenue targets, measure the quality of lists purchased, determine which list vendors we will develop a long standing relationship with, and make recommendations for process improvements.

Job Duties:

• Develop a data strategy to support multiple channels within the organization and multiple campaigns simultaneously across the organization in a cohesive and complementary fashion
• Has first hand knowledge of or can independently find credible sources of external data to support Telesales and direct sales outbound calling, direct mail, email campaigns and/or seminars and webinars
• Work with the internal EDS team to deliver the data that meet the target profiles of new acquisition targets that map to campaigns that MARCOM has designed
• Work with the internal EDS team to deliver the data that meet the target profiles of the customer base for up sell and cross sell campaigns that MARCOM has designed
• Multitask and provide data sets for different campaigns launching at the same time
• Purchase multiple data sets for the same campaign for the purposes of testing to determine which lists are of higher quality and are the most successful which will then become a stable part of monthly recurring campaign schedule
• Work with the MARCOM department to set up robust metrics, analytics and reporting
• Negotiate terms, and develop long term relationships with the best list vendors that can provide data sets that not only match the target profile but are proven out in the call centers
• Manage the pipeline of leads needed to support each channel to allow them to hit revenue targets
• Develop the velocity model of monthly leads needs by channel to hit specific unit and product goals

Experience:

• A Bachelor's degree required; MBA preferred with 5-7 years of experience previously developing and executing a successful companywide data strategy
• Knowledge of industry best practices on data strategy
• Analytical and excellent problem solving skills
• Extensive experience using Microsoft Excel and Access
• Basic knowledge of database structure, e.g., relational, tables
• Working knowledge of Axiom
• Experience using database reporting tools.
• Proficiency with graphical display of data
• Knowledge of data warehousing
• Excellent verbal and written communications skills
• Works well in a fast-paced, team-based environment

A Bachelor's degree required. MBA preferred.

Email your resume to Barbara Frick at bfrick@networksolutions.com

URL: www.datashaping.com/jobs16156x.shtml
Please mention datashaping.com when applying. Thank you.

Senior Data Miner/Modeler - Network Solutions

In the role of Senior Data Miner/Modeler, you will apply data analysis and statistical techniques to large data sets to develop predictive models and customer segmentations that address customer relationship marketing (CRM) goals for Network Solutions: acquisition, upsell, retention. You will utilize data that is multi-channel (web, email, direct mail, and call center) in origin and application. This work will be integrated with overall CRM and data-driven marketing solutions.

Need a strong Data Miner/Modeler who can not only perform sophisticated statistical analysis but who can also interpret the data and communicate results to both technical and non-technical audiences. This role will be central to defining and communicating data mining strategy for the company.

Requirements and Qualifications

• 7+ years of data mining experience, preferably in a database marketing environment with experience in designing, building, and validating predictive response models and segmentation systems which have delivered tangible and significant business value
• A strong, demonstrated background in applied statistical analysis, specifically in modeling and target marketing applications. Specifically, working knowledge of concepts such as, clustering, segmentation and time-series (i.e. regression, forecasting)
• Comfortable participating in business discussions and effective in communicating the business implications of marketing analytics
• Ability to combine business needs and an understanding of the data to determine what attributes are necessary to build analytic data sets for mining purposes
• Experienced in performing exploratory data analysis, sampling, model validation and data estimation
• Ability to develop and implement testing and optimization strategies for continued improvements of results
• Able to manage multiple projects efficiently and meet deadlines
• Prefer history in fast-paced data environments
• Solid working proficiency in SAS, SPSS, KXEN, or other well distributed statistical software and analytical tools. Teradata miner experience a plus
• Strong proficiency in SQL and data preparation for statistical analysis
• Ability to visually depict analytic results in PowerPoint and Word

Job Experience

• BA/BS minimum, MA/MS/MBA in information technology, statistics, mathematics, market research, marketing or a related field preferred

Email your resume to Barbara Frick at bfrick@networksolutions.com

URL: www.datashaping.com/jobs16156x.shtml
Please mention datashaping.com when applying. Thank you.