Click Quality / Business Intelligence Analyst - Business.com (Santa Monica, CA)

This is an opportunity to be a key player in identifying and quantifying strategic business opportunities and critically evaluating existing business activities. In the role you will be expected to leverage advanced statistical methods and analysis to assist in the forecasting of opportunities and the impact of current activities. You will also be responsible for coordinating and managing information with other groups in the organization regarding to Business Intelligence.

The successful candidate will have a degree in statistics and experience in defining the statistical analysis required to verify and evaluate complex business situations. The candidate will have experience with statistical analysis methods such as multivariate regression, logistic regression, discriminate analysis, and factor analysis. Experience with advanced statistical classification and clustering techniques is highly desirable. You will be competent in SPSS (or SAS) and SQL in a business environment. Business acumen and focus is crucial in this role, as is the ability to communicate statistics to upper management and cross-departmentally.

The Click Quality responsibilities will involve projects to analyze web logs and use site traffic reporting tools to evaluate web traffic and statistics for very large data sets. You will improve overall click quality for RHDi and our clients. You will lead projects related to click quality automation and client awareness as well as client attrition and retention. You will interact with related departments including Engineering, Finance, Marketing and others to evaluate and improve the traffic to our internet properties.

Responsibilities

• Reactive and proactive qualitative and quantitative analysis related to click quality, client attrition and retention, and general Business Intelligence needs for the company
• Improve overall click quality
• Ongoing analysis and recommendations on traffic quality as it relates to client attrition and retention
• Lead projects related to the above

Skills/Qualifications

• 1-2+ years experience in statistical and analysis, online media and financial experience preferred.
• Masters or PHD in Statistics preferred.
• SPSS, SAS.
• SQL & MatLab.
• Ability to work with very large data sets.
• Strong analytical thinker with the ability to frame analytics around business problems.
• High level of integrity with a strong work ethic.
• Ability to multitask and meet concurrent deadlines within a fast-paced environment.

Business.com was named among the Best Places to Work by the Los Angeles Business Journal in 2007!

Join a creative, intelligent team collaborating with enthusiasm and integrity. Competitive pay, bonus potential, health, dental, vision, 401(k), 20 days of paid time off (PTO) and more.

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation (NYSE: RHD), is the leading business search engine, directory and pay-per-click advertising network (click here for details). The Business.com site helps business decision makers quickly find whatever they need to manage and grow their businesses, and the Business.com Network - including premier partners The Wall Street Journal Online, BusinessWeek, Hoovers, Financial Times, Internet.com, and more -enables B2B advertisers to reach qualified buyers wherever they are online. The company also operates Work.com, a B2B community publishing platform featuring more than 2,400 business how-to guides (see here) contributed by business experts. Business.com was named to the 2006 Inc. 500 and 2007 BtoB Media Power 50, Los Angeles Business Journal list of Best Places to Work and Deloitte Technology Fast 500.

Please send reference job code CQ/AT when sending your resume to: Staffing [at] business.com

URL: www.datashaping.com/jobs17058x.shtml
Please mention datashaping.com when applying. Thank you.

Senior Manager, Marketing Analytics - Netflix (Los Gatos, CA)

THE OPPORTUNITY

The Senior Manager, Marketing Analytics – Consumer Internet will play an important role at Netflix by conducting value-added analyses to enable Netflix to grow as quickly as possible while also achieving EPS goals. He / She will be a key contributor reporting directly to the VP Marketing, who has a strong analytical background. The Senior Manager will lead analyses and generate insights and recommendations related to Netflix’s marketing programs for new subscriber acquisition and existing subscriber retention.

Netflix operates a financially complex business and believes that it derives a competitive advantage from the analytical approach it takes to managing the Company. Key strategic decisions are based on accurate forecasts and financial models. Marketing at Netflix plays a critical role in building subscriber base, generating revenue and launching new features. The group is lean, dynamic, fast paced and staffed with people who are highly analytical.

The Senior Manager will be based in Silicon Valley at the Company’s headquarters in Los Gatos, CA

RESPONSIBILITIES

The Senior Manager, Marketing Analysis will support the VP Marketing in delivering actionable and insightful analyses that facilitate decision making both within the Marketing team and at the Executive level of the company. He / she will be recognized across the company as analytically gifted and will directly impact the Company’s financial performance.

Specific responsibilities include:

• Website Signup Performance
  • Monitor and report on performance of new member signups flows
  • Investigate changes in the key metrics and recommend action as appropriate
  • Analyze website A/B test results to determine optimal signup flow configuration
• Pricing and Migration Analyses
  • Determine elasticity of subscriber acquisition and retention to price changes
  • Measure impact of plan mix and migration on subscriber LTV
  • Recommend price frameworks for the business as it evolves
• Rejoin Channel Support
  • Track patterns of rejoining customers by acquisition channel, price plan, geography
  • Correlate rejoin activity with behavior during original membership
  • Understand and predict impact of seasonal patterns on rejoin activity
  • Help shape type and level of proactive marketing programs for former customers
  • Email Communications Support
  • Monitor and report on key email metrics (open rate, conversion, unsubscribe rate) for both acquisition and member communications
  • Analyze campaign test results (both email and joint email/direct mail)
  • Propose new test directions based on learnings
• New Channel Support
  • Model startup and long-term acquisition costs of new marketing channels
  • Estimate and monitor LTV of subscribers acquired via new marketing channels
• Ad-Hoc Investigation
  • Manage seamlessly multiple ad-hoc analyses, originating both from the Marketing team and from the Executive team.
  • Connect key metric patterns to changes in the business in actionable, insightful and unexpected ways that will impact the company’s bottom line.

QUALIFICATIONS

The ideal candidate will have at least 5 years of experience in environments of excellence where analysis and financial rigor are considered core to accomplishing business objectives. The successful candidate should have a strong track record of performing complex financial and statistical analyses and generating data-driven insights. He / She must thrive in a fast-paced environment and exhibit the highest personal and professional standards of integrity and ethics.

Netflix is fast-growing with a flat organizational structure, which means that employees are often asked to perform tasks with a range of difficulties. Candidate must be motivated, disciplined and be able to work independently and effectively.

• Have extensive experience conducting quantitative and qualitative analyses processing a large amount of consumer and operational data.
• Come from an environment where fact-based analyses and data-driven decision-making are valued.
• Be expert in Excel and enjoy learning new analysis tools; Have experience using business analytical languages such as SAS, SPSS and SQL.
• Be an effective communicator in both one-on-one and formal presentation settings.
• Have a solid understanding of basic accounting principles.
• Hold a Bachelors degree in economics, finance, marketing, statistics or other technical subjects from a top-tier educational institution; A Masters degree is a bonus.

Other key competencies the successful candidate will possess include:

• Highly Analytical and Creative Mind with Strong Communication Skills. Strong intellect, can function effectively in a culture of "super smart" people. Runs circles around people analytically and is talented with simplifying abstract business issues and large amounts of data into actionable analyses. Shows resourcefulness in the absence of perfect information upon which to base analyses and conclusions. Straight-forward and effective communicator who does not sugar coat.
• Entrepreneurial Spirit and Pace. Has a proclivity for risk-taking and will be a creative, “out-of-the-box” thinker. Enjoy multi-tasking and having dozens of projects going at one time. Is intellectually quick and in his/her element with little to no foundation or framework. Possesses an entrepreneurial spirit and is aggressive about competing externally.
• Drive to Win / Results Orientation. The successful candidate is a high energy, sharp individual whose professional efforts are driven by the desire for excellence and a passion to succeed - both personally and as part of a team. Flourishes in a hands-on role, adding value at many different levels (from mundane tasks to sophisticated, complex analysis.) Looks forward to being a part of a fast-growing flat organizational structure where everyone regularly rolls up their sleeves with spreadsheets and the like.
• Great Team Player with High Emotional Intelligence and Maturity. Is a mature, fully-formed adult. Is motivated by what is best for Netflix. Has a happy, full and well-balanced life outside the office and wants the same for his/her team. Thrives on walking around the floor to get real time inputs and information from colleagues. Has experience working effectively with cross-functional teams such as Finance, Marketing, Content and Engineering.

COMPENSATION

An attractive compensation package consisting of base salary, stock options, 401K (with match), and comprehensive benefits will be offered to the selected candidate.

Apply Online

URL: www.datashaping.com/jobs17057x.shtml
Please mention datashaping.com when applying. Thank you.