Senior Manager, Marketing Analytics - Netflix (Los Gatos, CA)

THE OPPORTUNITY

The Senior Manager, Marketing Analytics – Consumer Internet will play an important role at Netflix by conducting value-added analyses to enable Netflix to grow as quickly as possible while also achieving EPS goals. He / She will be a key contributor reporting directly to the VP Marketing, who has a strong analytical background. The Senior Manager will lead analyses and generate insights and recommendations related to Netflix’s marketing programs for new subscriber acquisition and existing subscriber retention.

Netflix operates a financially complex business and believes that it derives a competitive advantage from the analytical approach it takes to managing the Company. Key strategic decisions are based on accurate forecasts and financial models. Marketing at Netflix plays a critical role in building subscriber base, generating revenue and launching new features. The group is lean, dynamic, fast paced and staffed with people who are highly analytical.

The Senior Manager will be based in Silicon Valley at the Company’s headquarters in Los Gatos, CA

RESPONSIBILITIES

The Senior Manager, Marketing Analysis will support the VP Marketing in delivering actionable and insightful analyses that facilitate decision making both within the Marketing team and at the Executive level of the company. He / she will be recognized across the company as analytically gifted and will directly impact the Company’s financial performance.

Specific responsibilities include:

• Website Signup Performance
  • Monitor and report on performance of new member signups flows
  • Investigate changes in the key metrics and recommend action as appropriate
  • Analyze website A/B test results to determine optimal signup flow configuration
• Pricing and Migration Analyses
  • Determine elasticity of subscriber acquisition and retention to price changes
  • Measure impact of plan mix and migration on subscriber LTV
  • Recommend price frameworks for the business as it evolves
• Rejoin Channel Support
  • Track patterns of rejoining customers by acquisition channel, price plan, geography
  • Correlate rejoin activity with behavior during original membership
  • Understand and predict impact of seasonal patterns on rejoin activity
  • Help shape type and level of proactive marketing programs for former customers
  • Email Communications Support
  • Monitor and report on key email metrics (open rate, conversion, unsubscribe rate) for both acquisition and member communications
  • Analyze campaign test results (both email and joint email/direct mail)
  • Propose new test directions based on learnings
• New Channel Support
  • Model startup and long-term acquisition costs of new marketing channels
  • Estimate and monitor LTV of subscribers acquired via new marketing channels
• Ad-Hoc Investigation
  • Manage seamlessly multiple ad-hoc analyses, originating both from the Marketing team and from the Executive team.
  • Connect key metric patterns to changes in the business in actionable, insightful and unexpected ways that will impact the company’s bottom line.

QUALIFICATIONS

The ideal candidate will have at least 5 years of experience in environments of excellence where analysis and financial rigor are considered core to accomplishing business objectives. The successful candidate should have a strong track record of performing complex financial and statistical analyses and generating data-driven insights. He / She must thrive in a fast-paced environment and exhibit the highest personal and professional standards of integrity and ethics.

Netflix is fast-growing with a flat organizational structure, which means that employees are often asked to perform tasks with a range of difficulties. Candidate must be motivated, disciplined and be able to work independently and effectively.

• Have extensive experience conducting quantitative and qualitative analyses processing a large amount of consumer and operational data.
• Come from an environment where fact-based analyses and data-driven decision-making are valued.
• Be expert in Excel and enjoy learning new analysis tools; Have experience using business analytical languages such as SAS, SPSS and SQL.
• Be an effective communicator in both one-on-one and formal presentation settings.
• Have a solid understanding of basic accounting principles.
• Hold a Bachelors degree in economics, finance, marketing, statistics or other technical subjects from a top-tier educational institution; A Masters degree is a bonus.

Other key competencies the successful candidate will possess include:

• Highly Analytical and Creative Mind with Strong Communication Skills. Strong intellect, can function effectively in a culture of "super smart" people. Runs circles around people analytically and is talented with simplifying abstract business issues and large amounts of data into actionable analyses. Shows resourcefulness in the absence of perfect information upon which to base analyses and conclusions. Straight-forward and effective communicator who does not sugar coat.
• Entrepreneurial Spirit and Pace. Has a proclivity for risk-taking and will be a creative, “out-of-the-box” thinker. Enjoy multi-tasking and having dozens of projects going at one time. Is intellectually quick and in his/her element with little to no foundation or framework. Possesses an entrepreneurial spirit and is aggressive about competing externally.
• Drive to Win / Results Orientation. The successful candidate is a high energy, sharp individual whose professional efforts are driven by the desire for excellence and a passion to succeed - both personally and as part of a team. Flourishes in a hands-on role, adding value at many different levels (from mundane tasks to sophisticated, complex analysis.) Looks forward to being a part of a fast-growing flat organizational structure where everyone regularly rolls up their sleeves with spreadsheets and the like.
• Great Team Player with High Emotional Intelligence and Maturity. Is a mature, fully-formed adult. Is motivated by what is best for Netflix. Has a happy, full and well-balanced life outside the office and wants the same for his/her team. Thrives on walking around the floor to get real time inputs and information from colleagues. Has experience working effectively with cross-functional teams such as Finance, Marketing, Content and Engineering.

COMPENSATION

An attractive compensation package consisting of base salary, stock options, 401K (with match), and comprehensive benefits will be offered to the selected candidate.

Apply Online

URL: www.datashaping.com/jobs17057x.shtml
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Associate Manager/Manager, Client Service - Nielsen (New York, NY)

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

As a business of the Nielsen Company, BASES is a market leader in consulting for marketers of new products. Major manufacturers rely on us to evaluate their new product ideas, accurately predict sales and increase the brand’s potential by helping marketers make decisions at critical stages of the new product development process. We conduct studies on over 10,000 new product ideas per year. We offer a highly stimulating, challenging, yet casual work atmosphere.

Title:

Associate Manager/Manager, Client Service

Description:

The Associate Manager/Manager role is part of BASES Client Consulting organization, which is the division from which our senior executives typically rise. The Manager is ultimately responsible for managing the day-to-day relationship with their clients. These individuals usually manage a small work team of analysts, consult with clients, and oversee the design, analysis, and sales forecasting projects of his or her work team.

While 3+ years of related experience is a prerequisite, BASES provides extensive training to give managers the subject matter expertise to function effectively in our business. This includes training regarding sales forecasting, designing and analyzing market research, and delivering high impact consultative presentations to our clients.

Qualifications:

Job Requirements: 3+ years of experience preferably in marketing, market research, or an analytically-based field (e.g., engineering). Excellent analytical and communication skills. Enjoy working with quantitative information. Must be detail and client service oriented. Strong collaboration and teamwork skills. Previous managerial experience desired. Exact starting position will be based on skills and previous relevant experience.

Education Requirements:

Bachelors Degree: Any major welcome; 3.0 minimum GPA. Training Provided

We offer dynamic careers that give you the opportunity to contribute and the room to grow. You can create a wide career path across all of our businesses. Nielsen promotes and enforces a policy of Equal Employment Opportunity (EEO) for all individuals.

Margaret Bowani
Senior Recruiter
The Nielsen Company
margaret.bowani [at] nielsen.com

URL: www.datashaping.com/jobs16958x.shtml
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Director, Marketing Modeling & Analytics (Northern CA)

Job Description:

Join a "rock star" company that derives competitive advantage from its analytical approach, is staffed with people who are highly analytical and data-driven, and invests significant resources in providing a rich data analysis environment across the company. Work with a senior management team that is analytically gifted, has an encyclopedic knowledge of the levers of growth and retention, and possesses a passionate commitment for building a brand of long-term enduring value. Accept your mission to deliver actionable and insightful models that increase new subscriber acquisition efficacy and new subscriber lifetime value. Seeking a quantitative leader with a very strong intellect, a good channel partner, a driver of business value, and a builder who is talented at recognizing good ideas, connecting the dots, and turning it all into actionable models. Position requires ten-plus years of experience in a publicly traded consumer-focused, consumer-facing company, where modeling and analysis have been considered core to accomplishing business objectives. Candidate must be steeped in deep technical knowledge of current direct response techniques, strategies and trends, and know SAS and CRM. A creative mind, an entrepreneurial spirit and pace, a drive to win, and high emotional intelligence and maturity are all a must. In addition, charisma, high standards, a happy and well-balanced life beyond work, and the motivation to always do what is best for the company are also

About Allard Institute Inc.:

Allard Institute Inc. is a global recruiting, resourcing and knowledge transfer business, specializing in financial services and other knowledge economy skill sets since 1983. An outgrowth of Allard Associates Inc., an executive search firm, Allard Institute Inc. has a world-wide reputation for its expertise in credit risk management, marketing, analytics, and business line management, all core competencies that grew up in the credit card industry. Allard Institute Inc. provides "on-demand" expert practitioners across a broad range of data-driven decisioning specialties in the form of permanent hires, business acceleration teams, interim managers, due diligence and fairness opinion teams, analytic product suites, and leadership development. Visit our website at www.allardinstitute.com

Details:

• Salary/Wage: 175,000.00 - 240,000.00 USD /year plus relocation assistance and options
• Status: Full Time, Employee
• Job Category: Financial Services Relevant Work
• Experience: 10+ to 15 Years
• Career Level: Executive (SVP, VP, Department Head, etc)
• Education Level: Bachelor's Degree

How to apply:

• Please include job code "DSS2174" on all correspondence.
• Email: lee.johnson@allardinstitute.com
• Reference Code: DSS2174

URL: www.datashaping.com/jobs16166x.shtml
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Manager, Analytical Solutions (Chicago, IL)

SUMMARY

comScore, Inc (SCOR:NASDAQ). is a recognized leader and innovator in digital marketing intelligence, having built a proprietary global database consisting of 2 million of consumers who have provided comScore with explicit permission to monitor their online behavior. comScore uses these data to conduct analyses and build statistical models that generate insights into current and future consumer behavior.

This is an exciting, intellectually challenging opportunity for an analyst who has a passion and skill for generating insights from data. As a Manager within our Trading Solutions practice, you will report to the Director, Analytical Solutions and work with one of our largest clients, a global leader in the financial services industry. You will analyze comScore’s extensive proprietary database on consumer behavior and develop insight to be used by our client for making trading decisions in worldwide financial markets.

ESSENTIAL DUTIES AND RESPONSIBILITES

The Manager, Analytical Solutions will support the company’s goals through a range of statistical modeling and analytic functions. The successful candidate will be involved in initiating, developing and delivering our unique analysis and research services to our largest client within the investment community. The Manager will:

• Leverage analytical excellence, comScore’s proprietary databases and a thorough understanding of consumer online behavior to identify, develop and deliver valuable insights into current and future consumer trends.
• Maximize the potential of comScore’s unique capabilities within the client organization through the development of client relationships within different industry-focused areas.
• Contribute to the design and development of new analytical and modeling capabilities.
• Exemplify comScore’s tradition of analytical excellence.

QUALIFICATIONS

• Minimum of bachelor’s degree and 6 years of professional experience, or advanced degree and 5+ years of professional experience, ideally within the market research industry.
• A high intellect individual who combines analytical excellence with an ability to build client relationships
• Extensive experience with data-intensive analysis, including primary or syndicated market research. Strong statistical and predictive modeling skills and experience with large relational databases essential.
• Solid fundamental understanding of financial analysis.
• Flexibility and ability to work fast under tight deadlines with demanding quality requirements.
• Must be expert in all Microsoft Office applications and knowledgeable about the Internet. SQL programming skills a distinct advantage.
• A desire and ability to work in an innovative, fast-paced and market-leading company.

TO APPLY:

URL: comscorecareers.com/JobSearch/JobCenterViewCndt.asp?JobAd_Id=917766

comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscorecareers.com

URL: www.datashaping.com/jobs16082x.shtml
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