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Thursday, May 14, 2009

CI Director, CRM Operations Analyst/Healthcare - Draftfcb (Chicago, IL)

The ideal candidate understands a wide array of data analysis techniques. The candidate can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

  • Mine/analyze CRM operational data for actionable insights
  • Design/create analyses in relation to business objectives
  • Create/analyze customer profiles for target marketing opportunities
  • Work with large datasets--a combination of client specific large datasets and syndicated marketing/media research

  • 6-8+ years experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
  • CRM background desired
  • Background in pharma or healthcare a plus

Technical skills
  • Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
  • MS Office and advanced Excel skills, including pivot tables required
  • Reporting experience with software such as Cognos, MS Access, SQL, etc. required
  • Modeling experience with SPSS, SAS, etc. desired
  • Database experience and mapping software experience a plus

Key skills
  • Strong communication skills
  • Self-directed
  • Creativity around and enthusiasm for data and its strategic application
  • Presentation experience
  • Some experience managing staff highly desirable

  • Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)

Email resume to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18055x.shtml
Please mention datashaping.com when applying. Thank you.

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