CI Director, CRM Operations Analyst/Healthcare - Draftfcb (Chicago, IL)

The ideal candidate understands a wide array of data analysis techniques. The candidate can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

• Mine/analyze CRM operational data for actionable insights
• Design/create analyses in relation to business objectives
• Create/analyze customer profiles for target marketing opportunities
• Work with large datasets--a combination of client specific large datasets and syndicated marketing/media research

Experience

• 6-8+ years experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
• CRM background desired
• Background in pharma or healthcare a plus

Technical skills

• Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
• MS Office and advanced Excel skills, including pivot tables required
• Reporting experience with software such as Cognos, MS Access, SQL, etc. required
• Modeling experience with SPSS, SAS, etc. desired
• Database experience and mapping software experience a plus

Key skills

• Strong communication skills
• Self-directed
• Creativity around and enthusiasm for data and its strategic application
• Presentation experience
• Some experience managing staff highly desirable

Education

• Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)

Email resume to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18055x.shtml
Please mention datashaping.com when applying. Thank you.