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Saturday, August 25, 2007

Associate Director - Wunderman (New York, NY)

Wunderman, a division of Young & Rubicam Brands, is one of the largest, most experienced customer-centric marketing communications companies in the world, operating in more than 78 offices in over 35 countries. We build brands by creating tangible, imaginative customer experiences that drive sales and help clients keep their customers for life. Our focus is simple: acquire, keep and offer value to customers in the most creative way possible.

Here's a glimpse of what's happening here: we've won (and are continuing to win) some sensational new business, our dynamic and insightful creative continue to break barriers and win awards, and we enjoy a truly unique work environment that encourages cross-discipline training and breadth of exposure. We have enhanced our interactive offerings to a cutting-edge capability and were just identified as a Top Ten (#2) Digital Agency of 2007 by Ad Age. Additionally, we continue to bring value to long-standing blue-chip clients in all areas of relationship marketing.

As a leader in Relationship Marketing and Interactive advertising, we are currently staffing up due to both recent client acquisitions and expansion of existing business. So, let's connect on what your goals are for the future. Let's see if Wunderman can provide a solid partnership, continued education and career path for you and for your future.



Associate Director

Scope of Position:

  • Work with and on behalf of agency clients to develop and execute data-driven marketing strategies.
  • Lead project teams to develop and integrate strategy, planning, operations and analysis of internal customer data and external data sources as appropriate.
  • Specific Responsibilities: Evaluate clients’ business objectives to determine appropriate database marketing solutions, define project objectives and develop work plans.
  • Analytical services
    • Program Effectiveness
    • Customer Profiling
    • Program Development Planning
    • Profitability Analysis
  • Statistical Modeling
    • Database Development/Management
    • List Management
    • Fulfillment Management.
  • Develop budgets for database components of client proposals and ensure resource availability.
  • Provide project leadership to project teams.
  • Guide the selection of tools, technologies and applications to maintain state-of-the-art data management and decision-making. Consult with clients on development of integrated marketing databases or data warehouses designed to improve information capture and segmentation capabilities. Can also include enhancements to existing systems.
  • Select, coordinate with, and manage service bureaus who are maintaining client databases.
  • Work closely with account management, customer dialogue and media at key points of project streams to ensure full integration.
  • Participate in new business development activities: planning and presenting in pitch environment.

Technical Skills:
  • 7+ years experience in database marketing, relationship marketing, or data management
  • Extensive programming in SAS
  • Solid understanding of all aspects of database marketing (process, approach, tools and techniques) with hands-on expertise in at least one dimension.
  • Analytical skills and experience with market data analysis; identifying and explaining trends in business indicators.
  • Ability to communicate technical concepts and ideas to non-technical audience.
  • Ability to translate broad marketing strategies into technical applications.
  • Solid understanding of direct marketing economics
  • Analytical background required, MBA a plus

Behavioral Skills:
  • Demonstrated consulting and relationship building skills
  • Strong strategic perspective in advice and recommendations
  • Strong presentation and business communications skills
  • Problem solving skills
  • Strong influence management skills

To apply to this position you must use the following link:

Also check our Senior Analyst ad.

URL: www.datashaping.com/jobs16083x.shtml
Please mention datashaping.com when applying. Thank you.

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