Senior Analyst (Nationwide)

Scope of Position:

• Analysis and interpretation of agency clients’ online and offline data to support business decision-making

Specific Responsibilities:

• On-going Scorecard Management
  • Develop and maintain clients’ digital scorecard, including traffic from SEO, SEM, On-line Advertising and e-mail
  • Integrate online KPIs (key performance indicators) with offline campaign results, including direct mail and DRTV
• Support Advanced Analytic Projects
  • Design research methodology and/or analytic framework
  • Select appropriate tools and techniques
  • Lead data sourcing and preparation
  • Conduct analysis with conclusions and recommendations

Technical Skills:

• Quantitative background (degree in Statistics, Operations Research, Economics, Mathematics)
• Experience as data analyst or equivalent
• Knowledge of web analytics
  • Experience with analytic tools such as WebTrends, WebSiteStory, Atlas, DART, and Omniture
  • Experience with 3rd party on-line research providers such as AdGooroo, MediaMetrics, Hitwise, comScore, and eMarketer
• Knowledge of SAS and/or SPSS
  • Experience with analytical procedures such as ANOVA, CHAID, cluster analysis, factor analysis, multivariate regression analysis
• Experience with Database software a plus (Access, SQL Server, or Oracle)

Behavioral Skills:

• Solid understanding of direct marketing principles
• Understanding of online marketing
• Solid presentation and writing skills

To apply to this position you must use the following link:
prohire.com/candidates/jobprofile.cfm?szWID=16096&szCID=72434&szOrderID=425613

URL: www.datashaping.com/jobs15886x.shtml
Please mention datashaping.com when applying. Thank you.