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Saturday, August 04, 2007

Senior Analyst (Nationwide)

Scope of Position:
  • Analysis and interpretation of agency clients’ online and offline data to support business decision-making

Specific Responsibilities:
  • On-going Scorecard Management
    • Develop and maintain clients’ digital scorecard, including traffic from SEO, SEM, On-line Advertising and e-mail
    • Integrate online KPIs (key performance indicators) with offline campaign results, including direct mail and DRTV
  • Support Advanced Analytic Projects
    • Design research methodology and/or analytic framework
    • Select appropriate tools and techniques
    • Lead data sourcing and preparation
    • Conduct analysis with conclusions and recommendations

Technical Skills:
  • Quantitative background (degree in Statistics, Operations Research, Economics, Mathematics)
  • Experience as data analyst or equivalent
  • Knowledge of web analytics
    • Experience with analytic tools such as WebTrends, WebSiteStory, Atlas, DART, and Omniture
    • Experience with 3rd party on-line research providers such as AdGooroo, MediaMetrics, Hitwise, comScore, and eMarketer
  • Knowledge of SAS and/or SPSS
    • Experience with analytical procedures such as ANOVA, CHAID, cluster analysis, factor analysis, multivariate regression analysis
  • Experience with Database software a plus (Access, SQL Server, or Oracle)

Behavioral Skills:
  • Solid understanding of direct marketing principles
  • Understanding of online marketing
  • Solid presentation and writing skills

To apply to this position you must use the following link:

URL: www.datashaping.com/jobs15886x.shtml
Please mention datashaping.com when applying. Thank you.

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