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Monday, August 13, 2007

Marketing Field Analyst - Cox Communications (Atlanta, GA)

Cox Communications is a multi-service broadband communications and entertainment company with more than 6 million total residential and commercial customers. The third-largest cable television company in the U.S., Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services in partnership with Sprint (NYSE: S). Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.

Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.

Position Summary:

Position Summary:

As a member of the Database Marketing team, the Field Marketing Reporting Analyst will be responsible for interacting with field marketing and other partners to:

1. Gather strategic information and develop reporting to provide a holistic view of marketing initiatives and relative results across all CCI systems. The FMRA will drive the requirements pertaining to understanding marketing effectiveness in the field.

2. For any particular project, this person will compile necessary information and analyze the effects of marketing actions across various dimensions such as time, geography, and consumer segments.

3. Provide detailed analysis, written and verbal, of marketing activities including recommendations on strategic marketing changes based on results.

4. Develop strong relationships with business partners, providing supporting information to lead marketing impact/results discussions and proactively identify information needs.

5. Develop expert knowledge of CCIs data systems to react efficiently and effectively to ad hoc data and analysis requests.


Strong data analysis experience with SQL/Oracle (2 years)

Direct marketing and campaign management experience (2 years)

Advanced experience with MS Office (Excel, Powerpoint, Word) (5 years)

Strong ability to organize, analyze, interpret, and disseminate information

Strong communications skills

Desired Qualifications:

Experience in:

Business Intelligence applications

SAS/Data mining tools

Segmentation systems (ConneXions, PRIZM, Cohorts)

Campaign management tools (Chordiant, Unica, Epiphany)

Telecommunications, Consulting or Financial Services industry


Undergraduate degree required, preferably in business management, marketing, finance, or computer science.

Masters degree a plus, especially in Business Administration, Marketing, Accounting, Finance, or Information Systems


Demonstrated leadership qualities

Excellent writing and oral communication skills, with specific expertise in management reporting and executive writing skills

Strong knowledge of visual techniques for data analysis and presentation

Self-starter with ability to manage projects and relationships independently

Dept/Org Scope & Impact - Fully competent and productive professional contributor, working independently on larger, moderately complex projects/assignments that have direct impact on department and area results

Problem Complexity - Performs full range of standard professional level work that typically requires processing and interpreting, Identifies problems and possible solutions and takes appropriate action to resolve more complex, less clearly-defined issues.

Demonstrates skill in data analysis techniques by resolving missing/incomplete information or inconsistencies/anomalies in more complex research/data

Autonomy - Nature of work requires increasing independence; receives guidance only on unusual complex problems or issues; Work review typically involves periodic review of output by supervisor and/or direct 'customers' of the process

Knowledge - Possesses and applies a broad knowledge of principles, practices, and procedures of particular field of specialization to the completion of moderately complex assignments. Solid knowledge of organization's technologies and practices

Influence/People Leadership - May provide general guidance/direction or train junior level support and professional personnel

To Apply, email your resume with cover letter to R2608181905949@posttrak.arbita.net

URL: www.datashaping.com/jobs15966x.shtml
Please mention datashaping.com when applying. Thank you.

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