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Saturday, October 27, 2007

Marketing Measurement and Analysis, All Levels (Nationwide)

We have exciting opportunities with our Fortune 500 clients nationwide for positions that measure the impact and effectiveness of direct marketing programs. Positions include Decision Support, Database Marketing, Web Metrics, Digital Analytics, Direct Marketing Measurement and Analysis, Modeling and Statistical analysts, Consumer Insights, CRM and Marketing Mix Modelers.

These are at the VP, Director, Senior analyst and analyst level. Our clients offer competitive salaries and bonus potential, as well as comprehensive benefits.


Specific analytic and customer insight capabilities include:
  • Behavior insight, through data mining, modeling, and segmentation as input into overall strategy.
  • Contact management strategies and campaign planning - intensity, sequencing, frequency, channel and marketing ROI optimization, testing, modeling and decision rule development.
  • Customer Value Enhancement Strategies - (acquisition, cross-sell, optimization, retention). Business decision rule design and analytic design for real time marketing and creating the branded customer experience.
  • Marketing Mix modeling - defining the right spending mix across marketing mix elements (TV & Print Advertising, Coupons, In-Store Promotions, Price Discounts, etc)

Oversight for development of analytical plans as an adjunct to the marketing plan for client business objectives including:
  • descriptive modeling- segmentation, share of wallet
  • predictive modeling - response, attrition, risk
  • financial modeling - current and future value, LTV

Ensures best practices and tools are applied including experimental design & targeting strategies based on leveraging customer information though analytical modeling, channel optimization, customized pricing and value proposition development, and customer economics including current and future customer potential that will enhance marketing ROI.

Ensures QA procedures are in place for the development of analytics for customer response, attrition, risk, channel optimization etc. to support customer contact strategy and campaign management.

Interprets and translates campaign results into 2-5 year (customer portfolio strategy) and shorter term (response, next likely product / product bundle purchase) implications.
  • High level consulting with clients regarding development & alignment of marketing programs across on-line channels (e.g., banners, search, e-mail)
  • Manage marketing client relationships, including upselling projects to current clients.
  • Analyze and interpret marketing program results to drive future client marketing strategies
  • Determine set-up, including testing methodologies, reporting, technology and optimization modeling requirements, to ensure full impact and efficiency of optimization efforts

Establishes and ensures process are in place for ongoing evaluation, integration, user acceptance, & training for external/internal tools and customer information sources (credit bureau, compiled data) that would increase marketing efficiency and ROI

Integrates the modeling and campaign targeting teams to ensure appropriate test and control strategies are used to provide effective measurement strategies including campaign ROI and customer NPV / LTV, and coordination

  • An undergraduate degree in marketing, or quantitative methods, and a graduate degree in statistics, econometrics, operations research or related field;
  • At least 2 years BUSINESS EXPERIENCE in the development and application of analytical modeling of customer information and the use of regression, factor and cluster statistical techniques for segmentation, response, attrition, retention, and profitability analysis using SAS or SPSS;
  • Recognizes the data import / export process between SAS and other software platforms; recognizes how complex queries impact marketing database performance and implications for customer database user access and network design;
  • Some positions also require knowledge of Webtrends, Coremetrics, Omniture, Hitbox (WebSideStory), Google Analytics, ClickTracks.
  • Extremely strong interpersonal skills, with the ability to present and interact with clients and internal marketing staff;
  • An ability to communicate effectively with executive management, marketers and analytic team members
  • A deep understanding of financial, descriptive, and predictive modeling techniques and their application for customer portfolio strategy development and acquisition, stimulation / development, retention & win-back;
  • Recognizes the difference between the application of decision sciences for customer portfolio management vs. campaign targeting and execution;
  • Recognizes how to integrate analytical modeling and data mining with external customer research to develop integrated customer profiles from which to drive customer segmentation and campaign execution;
  • Good communications and presentation skills and a demonstrated ability to interpret and translate modeling results into implications for customer acquisition, value proposition development, and campaign management for marketers;

RL Zapin Associates, Inc. specializes in the recruitment of Database Marketing professionals. We have industry experience prior to becoming recruiters. We customize our efforts to suit your particular needs. We work with you, listen to you, and ask your permission before representing you to our clients.

We are currently recruiting nationally for numerous quantitative analytic positions at all levels, that support marketing - database marketing / direct marketing / decision support analysis / statistics. Our clients include major financial services companies, database marketing agencies, leisure companies and retailers.

Email resume with cover letter indicating geographic preference, current base salary and last bonus to: resumes@rlzapinassociates.com

URL: www.datashaping.com/jobs16396x.shtml
Please mention datashaping.com when applying. Thank you.

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