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Sunday, October 24, 2010

Analytics Consultant - Marketing Analytics (Evanston, IL)

Marketing Analytics, Inc. seeks Analytics Consultants for Evanston, IL location. Master’s req’d. Education or exp must include: predictive modeling, marketing optimization, regression analysis, SAS, CPLEX.

Marketing Analytics Inc. is a leader in marketing effectiveness consulting and tools. For 19 years, we’ve helped clients improve their business through data-based marketing. Our Consulting Services group has an open, full-time position in the northern Chicago suburbs for a Consultant. Will develop marketing mix and other statistical models, and consult to Fortune 500 senior and mid-level management on their use and interpretation to quantify what drives sales and use the results to increase market share, revenue, and profit. Responsibilities:

  • Understand client needs for quantitative analysis of marketing effectiveness
  • Develop and test model specifications to meet client needs
  • Write SAS code to read input data and present results in business meaningful formats
  • Develop PowerPoint decks that report results and provide advice, and present to client
  • Use library of company code and presentation templates to assist with all phases of project (data readers, model specifications, automated modeling tools, websites, etc.)
  • Advise Software Engineering on refinement of software and web services tools

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