Senior Web Analyst Critical Mass (Chicago, IL)

Critical Mass is currently seeking outstanding individuals eager to join our team of talented professionals. We are excited to announce the following position. If this new opportunity interests you, please visit www.criticalmass.com to apply.

We thank all applicants for their interest in Critical Mass; however only those candidates selected for an interview will be contacted.

Senior Web Analyst – Chicago, IL

The Analyst role at Critical Mass focuses on quantitative analysis. The Senior Analyst will be an integral part of the Insight & Planning Team and be responsible for providing deliverables to internal and external clients. This position is client facing and focuses on performance strategy and analysis of marketing initiatives (online/affect on offline) coordinating closely with internal Planning, Account, Creative and Technology teams and external agencies and third-party vendors. Ideally, candidates will also have a sound understanding of online marketing strategies and concepts.

Responsibilities:

• Online measurement strategy, planning and program management
• Socialization of the culture of measurement and accountability
• Web analytics planning, project management, software administration, implementation, dashboards, reporting, analysis, recommendations
• Coordination and centralization of data and analysis for all push marketing channels and website (working closely with media and email teams)
• Media campaign and site optimization planning and execution
• Survey design, develop, deploy, report and analyze
• Multi-channel (online/offline) measurement and revenue attribution modeling
• Customer lifecycle measurement (Recency Frequency Monetary)
• Market segmentation (using SPSS)
• Competitive analysis using Forrester (among other) criterion
• Client and internal team presentation

Experience with one or more:

• Experience designing systems, implementing and using web analytics tools (Omniture, Google Analytics,
• Partnering with Media teams to centralize and integrate data from tools like Doubleclick (DFA/DART), Google Adwords, ExactTarget, etc.
• Data aggregation/data warehouse/business intelligence
• Consumer relationship, retention, and loyalty marketing (Direct Mail, TV, Radio, or Digital Channels)
• RFM/ROI model design and analysis
• Segmentation analysis
• Experience in A/B or multivariate testing using tools like Offermatica or Optimost
• Database query development (i.e. SQL)

Other desired skills include:

• Insatiable curiosity
• Strong collaboration, project management and team building skills (with internal and external teams)
• Strong quantitative skills required, as well as very strong skills with Microsoft Excel
• Excellent communication and presentation skills – ability to harmonize teams and effectively communicate to creative, tech, account and client teams.
• Able to distill large quantities of information into clear and concise insights, formulating actionable recommendations
• Creativity; able articulate ideas and concepts in visually interesting, compelling ways
• Innovative; has an appreciation that each project and problem requires a fresh approach
• Proven writing and self-editing skills, especially when contributing to creative and project briefs and creating presentation decks
• Knowledgeable of the advertising, digital and media industry - related experience in an agency environment, business strategy and marketing
• Statistics-based degree

About Critical Mass Inc.

Critical Mass is a digital marketing agency that helps the world’s most admired companies use digital channels to express their brands, delight customers and drive results. Ranked an interactive leader by Forrester Research for 3 consecutive years based upon expertise in both transaction-led and image-led work, our clients include Dell, Mercedes-Benz USA, Procter & Gamble, Rolex, Hyatt Hotels and Resorts, and many others. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Austin, Geneva and London. Profitable and stable, our work has been recognized with numerous prestigious awards including:

• Mercedes-Benz USA: People’s Choice Award, GL Banner, Ad:tech 2007
• Las Vegas Convention and Visitors Authority: Interactive Best of Show & Gold ADDY, Free Will Campaign, The ADDY Awards 2008
• Albertsons: Traditions Made Easy Microsite, Outstanding Microsite, Internet Advertising Competition, 2007
• Dell, Inc.: Winner, IT Hardware/Software Category, Dell Small/Medium Business, The Webby Awards, 2006
• Kaiser Permanente: Best Healthcare Website; WebAwards, 2006
• Citi Cards: Best Bank Interactive Application, Internet Advertising Competition, 2007
• Rolex: Official Honoree (Best Visual Design), The Webby Awards 2008

Head Office: 402-11th Avenue SE, Calgary, Alberta, Canada T2G 0Y4 T 888.262.3006
Toronto Office: 425 Adelaide Street West, Floors 9 and 10, Toronto, Ontario, Canada M5V 3C1
Chicago Office: 225 N. Michigan Avenue, Suite 2050, Chicago, Illinois, USA 60601
London Office: 1 Riverside, Manbre Road, W6 9WA London, UK

URL: www.datashaping.com/jobs17371x.shtml
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