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Friday, September 07, 2007

Sales Data Strategist - Network Solutions (Herndon, VA)

As a member of the Sales and Service team, you will be dedicated to architecting a companywide Data Strategy, managing the purchase of multiple lists, and delivering the appropriate data for new customer acquisition and base campaigns. These campaigns will include outbound calling, direct mail and email for the Telesales and Direct Sales organizations to achieve performance targets. You will have the opportunity to deliver immediate impact by overlaying this new data strategy on the basic campaign management plan that exists today.

The Data Strategist role is a strategic and cross-functional role, working to build a data strategy which includes an understanding of the charter of each sales organization and their target markets. You will need to determine when to purchase a list or to use an internal data source that will best align to the target prospect profiles of each part of the sales organization. You will determine what data is required on a campaign by campaign basis (name, title, size, URL, etc) to meet the objectives of the campaigns that are developed by the Product Marketing organization. You will build and maintain the model that determines the pipeline of leads that are required for each channel to meet revenue targets, measure the quality of lists purchased, determine which list vendors we will develop a long standing relationship with, and make recommendations for process improvements.

Job Duties:

  • Develop a data strategy to support multiple channels within the organization and multiple campaigns simultaneously across the organization in a cohesive and complementary fashion
  • Has first hand knowledge of or can independently find credible sources of external data to support Telesales and direct sales outbound calling, direct mail, email campaigns and/or seminars and webinars
  • Work with the internal EDS team to deliver the data that meet the target profiles of new acquisition targets that map to campaigns that MARCOM has designed
  • Work with the internal EDS team to deliver the data that meet the target profiles of the customer base for up sell and cross sell campaigns that MARCOM has designed
  • Multitask and provide data sets for different campaigns launching at the same time
  • Purchase multiple data sets for the same campaign for the purposes of testing to determine which lists are of higher quality and are the most successful which will then become a stable part of monthly recurring campaign schedule
  • Work with the MARCOM department to set up robust metrics, analytics and reporting
  • Negotiate terms, and develop long term relationships with the best list vendors that can provide data sets that not only match the target profile but are proven out in the call centers
  • Manage the pipeline of leads needed to support each channel to allow them to hit revenue targets
  • Develop the velocity model of monthly leads needs by channel to hit specific unit and product goals

  • A Bachelor's degree required; MBA preferred with 5-7 years of experience previously developing and executing a successful companywide data strategy
  • Knowledge of industry best practices on data strategy
  • Analytical and excellent problem solving skills
  • Extensive experience using Microsoft Excel and Access
  • Basic knowledge of database structure, e.g., relational, tables
  • Working knowledge of Axiom
  • Experience using database reporting tools.
  • Proficiency with graphical display of data
  • Knowledge of data warehousing
  • Excellent verbal and written communications skills
  • Works well in a fast-paced, team-based environment

A Bachelor's degree required. MBA preferred.

Email your resume to Barbara Frick at bfrick@networksolutions.com

URL: www.datashaping.com/jobs16156x.shtml
Please mention datashaping.com when applying. Thank you.

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