Edvisors is a leading education finance and marketing services company focused on providing a broad set of student loan products and education-related information to students, parents and the financial aid community. Edvisors manages The Student Loan Network, one of the nation’s fastest growing providers of student loans and related information. The Student Loan Network can be accessed at www.StudentLoanNetwork.com.
We are currently seeking someone to fill the position of Senior Database Marketing Analyst in our Quincy, MA office, reporting to the COO. This person will be responsible for leveraging existing customer data to improve effectiveness of marketing and cross-sell campaigns. In this role you will work with all areas of the company and external partners to contribute to and expedite the company’s strong growth trajectory. The successful candidate will successfully perform overall data analysis to identify strategic trends and actionable customer insights, based on a clear understanding of business objectives.
Job Description/Responsibilities
- Analyze rapidly growing customer database to determine segments, appropriate marketing communications and new business opportunities
- Work with management team to implement company’s overall marketing strategy
- Coordinate with product managers, website managers and customer service representatives on campaigns and customer feedback
- Identify key campaign success criteria, forecast ROI, measure & report campaign results
- Use customer segmentation data to create more effective and efficient marketing campaigns, including managing the execution of e-mail campaigns from list definition through tracking and reporting
- Interface with partners and affiliates to design and execute co-marketing campaigns
- Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc.
- Identify data discrepancies and resolve data integrity issues.
Qualifications
- 3-5 years of marketing experience focused on database analytics, business intelligence and direct marketing campaign management; financial services or student loan industry experience is a plus
- Involvement in past successful execution of media campaigns from creation and execution to post-campaign analysis
- Exceptional quantitative, analytical, conceptual, and problem-solving abilities
- Data mining skills with MS Access and Excel required, knowledge of SQL database structure prefered
- Bachelor's degree required. Master's degree with concentration in marketing or business preferred
- Strong communication skills
Benefits
- Fun, friendly, team-oriented and collaborative office environment
- Competitive salary commensurate with experience and education
- Full medical benefits
- Free parking and MBTA-accessible location
- Opportunity to work in a successful, fast-growing company
How to Apply
Send an email to jobs@edvisors.com with the subject "Sr. Database Marketing Analyst" and a resume in plain text or PDF format. Alternatively, you may fax us your resume at 617-328-0615.
URL: www.datashaping.com/jobs16162x.shtml
Please mention datashaping.com when applying. Thank you.
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