A marketing optimization solution provider that leverages predictive intelligence, strategic and analytic services and marketing automation to maximize marketing spend productivity, strategy and results for its clients. Founded in 1984, this company has built core competencies in data management, database services, analytics and strategy. The company was recently chosen by Forrester as a “Market Leader” with an “Industry High Satisfaction Rating”. The company supports over 250 clients across its marketing services, vertical industry solutions and teleservices business units – headquartered in Naperville, IL.
THE POSITION
The Project Manager is responsible for management of the analytic product line and research and development projects; supports and improves the effectiveness of direct marketing efforts through the use of behavioral, demographic, and credit data on customers. Directs and oversees development of response and acquisition models for targeted marketing efforts. Working in a cross-functional team environment manages analytical team resources including statistical analysts, database marketing specialists, data processing and client analytical staff. Specific duties include:
- Manages analytic proposal development.
- Responsible for product development initiatives within assigned vertical focus.
- Conducts and/or oversees analysis on client consumer databases looking at profitability, transaction behavior, and demographic characteristics.
- Provides segmentation for database marketing efforts, such as CHAID, cluster analysis, and customer profiling.
- Provides work direction and leads analytical team resources through deliverable work phases to completion. Works with clients to develop ideas and identify what can be achieved with their database.
- Develops approach and lays out specifications to perform analysis.
- Works with team to develop estimates of analytical resources requirements for all aspects of development projects.
- Identifies potential enhancements and/or process improvements for internal product and services offerings.
- Review analytical project deliverables to ensure timeliness and quality prior to presentations.
- Builds models for mail and telephone campaigns, such as response and acquisition models.
- Performs other duties and requirements as required.
THE INDIVIDUAL
- College Degree required; math-related emphasis. Education is considered to include both the formal/traditional as well as learning from life and work experience.
- 5 - 8 years of work-related experience involving analytic projects or data base management in a business environment.
- 1 – 3 years of supervisory experience helpful.
CONTACT
Martin Partners, LLC
224 S. Michigan Avenue, Ste. 620
Chicago, IL 60604
312-922-1800 x 148
webmaster@martinpartners.com
URL: www.datashaping.com/jobs15548x.shtml
Please mention datashaping.com when applying. Thank you.
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