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Wednesday, February 17, 2010

Customer Digital Intelligence Director - Draftfcb (Chicago, IL)

The Draftfcb Customer Digital Intelligence Director

The leader of Draftfcb's Digital Intelligence practice will be responsible for developing the agency's expertise, leadership and client deliverables in customer intelligence across all digital channels, and for integrating them into Draftfcb's broader positioning as the leading global integrated marketing services agency.

High level scope of work responsibilities:

  • Draftfcb currently has a broad set of capabilities in web analytics, search analysis, and social media analysis, and we are the industry leader in integrating broader customer intelligence into client strategies and advertising.
  • The leader of our Digital Intelligence practice will report into the Director of Customer Intelligence, and will transform the digital analytics capabilities into a core feature of our broader customer intelligence, insights, and strategy offering, and a core part of the agency's client delivery process:
    • Using digital intelligence to measure customer-brand relationship for specific brands and customer groups.
    Understanding the role of the digital space and digital marketing channels in developing the customer-brand relationship, and identifying client opportunities in that area.
  • This person will also serve as a senior leader of the broader Customer Intelligence group, and will be responsible for integrating digital intelligence with other CI capabilities.

Key skills
  • A hybrid left-brain, right-brain thinker, with experience in data analytics or research, but also able to think strategically and conceptually
  • Ability to create and communicate a digital intelligence vision, but also able to manage client deliverables and IP development
  • Excellent 360 manager and collaborator

  • Minimum 10 years experience
  • Experience as a client-facing, strategic leader in current organization
  • Broad experience in the role / use of data in digital channels (most of the following: mobile, digital media, website design & strategy, search, social media, e-mail)
  • Some marketing background


Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18222x.shtml
Please mention datashaping.com when applying. Thank you.

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