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Wednesday, February 17, 2010

Senior Manager, Business Intelligence & Web Analytics - FreshDirect (Long Island City, NY)


FreshDirect is one of the nation’s leading online food brands, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at low prices. Every product is 100% satisfactory guaranteed, every time. Since FreshDirect takes delivery directly from farms and manufacturers and delivers those products the very next day, compared to conventional grocery stores that move their products through much longer supply chains, the foods offered at FreshDirect are fresher and better quality at lower prices.


The Manager, Web Analytics will be responsible for proactively leveraging analytical insights from clickstream data to drive site optimization and decision making across the organization.

  • Support the analytic needs of the business by analyzing web traffic and customer behavior using clickstream tools (specifically using Unica’s NetInsight product).
  • Use standard business intelligence tools (Business Objects) to produce reports relating to outcomes.
  • Create clear and comprehensible reports showing data and trends
  • Provide frequent insights and recommendations to internal business clients (Marketing, Merchandising, Creative, Customer Service teams) on current customer behavior
  • Provide frequent recommendations on how to maximize revenue from the storefront via on on-site product positioning and site design elements, as well as how to create the best possible customer experience as a user
  • Provide best practices recommendations and stay current with industry trends to ensure that FreshDirect is using best-in-class web analytics to drive change.
  • Gather business requirements for web analytics enhancements and manage roadmap of improvements
  • Gather business requirements for implementing multivariate or A/B testing on the site and be the business leader driving forward the IT project to develop A/B testing
  • Take the lead in using data insights to suggest, support and analyze multivariate or A/B tests that drive improvements to the site and customer experience
  • Develop reporting protocol for new iPhone application to understand how customers use the new technology and our site
  • Help the organization more effectively integrate clickstream data into marketing campaigns via marketing database and Unica campaign tool
  • Provide initiative to stay one step ahead of the organization in leading positive change and optimization, driven by insights from the data
  • Secondarily, provide analytical support to the Marketing Analytics group on such ad-hoc projects as needed, including but not limited to: Analyzing data on customer demographics, preferences, needs, and buying habits, and measuring the effectiveness of marketing, advertising, and communications programs and strategies.
  • Bachelor’s degree required. MBA a plus.
  • Online retail experience or web analytics experience required
  • Minimum 5-7 years of experience providing relevant marketing and web analysis.
  • Familiarity with web analytics implementation and HTML/Javascript coding
  • Proficiency using site reporting/analytic tools such as NetInsight, Omniture, DFA, Webtrends, Visual Science, Coremetrics,WebSideStory, etc.
  • Experience with analytics and/or Business Intelligence tools like MicroStrategy, Business Objects, Crystal Reports or SQL
  • Strong communication skills and presentation skills to drive understanding and advocate for change at senior management level of the organization
  • Strong background in understanding how to use data to drive decisions
  • Ability to produce insightful, relevant and reliable quantitative analysis and reports in a deadline oriented work environment
  • Strong proficiency in Microsoft Word, PowerPoint and Excel
  • Strong internal client service skills
  • Able to work in fast paced environment with strong personalities where flexibility is key
  • Extreme attention to details and outstanding organizational skills
  • Must be a self-starter and be able to work with minimal supervision; desire to be in an entrepreneurial high-growth environment
To Apply, e-mail your resume to: jdespaigne [at] freshdirect.com (replace [at] with @)

URL: www.datashaping.com/jobs18231x.shtml Please mention datashaping.com when applying. Thank you.

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