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Wednesday, February 17, 2010

Customer Intelligence Lead - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Lead

The ideal candidate is a self-directed, creative leader with good communication skills who understands how to use data to build a cohesive story about the business, provide insights to influence and guide thinking and make recommendations to cross-functional agency team.

High level scope of work responsibilities:

  • Develop best-in-class marketing strategies with cross-functional agency team
  • Understands that they contribute more than data analyses; they share a responsibility with other agency leads to address broader client business challenges
  • Recommend analytic projects/analyses to cross-functional agency team based on client business challenges, objectives, goals.
  • Work with CI Modelers and analysts to design/develop compelling/relevant analyses.
  • Make actionable recommendations to client based on analytic findings
  • Prepare high-quality, visually compelling, client-ready documents/findings/recommendations

Technical skills
  • Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
  • MS Office, including advanced Excel skills required.
  • Experience with SPSS, SAS or SQL a plus
  • Experience with GIS mapping applications and database development a plus

Key skills
  • Strong leadership
  • Creativity around and enthusiasm for data & research and its strategic application
  • Self-directed; ability to work effectively in a matrixed environment.
  • Good communicator with strong presentation skills
  • Marketing background highly desirable

  • Min 10 years work experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.
  • Senior-level leadership position
  • BA/BS in marketing / advertising / communications / social sciences required; MBA or related degree preferred.
  • Experience with syndicated data sources such as Nielsen (sales); MRI/Simmons (marketing media research)


Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18221x.shtml
Please mention datashaping.com when applying. Thank you.

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