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Wednesday, February 17, 2010

Customer Intelligence Sr. Analyst - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Sr. Analyst

The ideal candidate understands marketing and how to relate data insights back to marketing program. S/he has the ability to interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

  • Extract and manipulate data into campaign tracking reports
  • Analyze reports in relation to business objectives
  • Able to learn and master dashboard development applications and wire in analysis findings through this platform

Technical skills
  • MS Office and advanced Excel skills, including pivot tables required
  • Reporting experience with software such as MS Access, SQL, etc. required
  • Data manipulation experience with SPSS, SAS, etc. a plus
  • Understanding of customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
  • Database experience and mapping software experience preferred desired

Key skills
  • Self-directed. Able to anticipate analysis priorities and keep CI Lead / CI Director informed of requirements
  • Creativity around and enthusiasm for data & research and its strategic application
  • Good communicator (ideally w/presentation experience)
  • Comfortable sharing insights and take-aways in client meetings and senior agency leadership meetings

  • At least 5 years work experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.
  • BA/BS in marketing / advertising / communications / social sciences
  • Experience with such data sources as Nielsen (sales); MRI/Simmons (marketing media research); Millward Brown (brand health); ComScore (online panel data) preferred.


Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18226x.shtml
Please mention datashaping.com when applying. Thank you.

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