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Wednesday, February 17, 2010

Customer Intelligence Director - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Director

The ideal candidate understands a wide array of data analysis techniques. The candidate can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

  • Manage large client engagements, or a series of smaller client engagements, using data analytics and research to measure consumer-brand relationships and marketing opportunities
  • Perform analyses, and work with junior analysts to manage other analytics
  • Interpret analytics & research to produce concrete strategies, tactics and plans for Draftfcb’s clients
  • Collaborate with clients and other Draftfcb disciplines (strategic planning, creative, media) to transform the analytics and strategies into actual client work.

Technical skills
  • Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy
  • MS Office and advanced Excel skills necessary
  • Reporting experience with software such as Cognos, MS Access, SQL, etc
  • Modeling experience with SPSS, SAS, etc.
  • Database experience and mapping software experience a plus

Key skills
  • Strong communication skills
  • Creativity around and enthusiasm for data & research and its strategic application
  • Experience managing multiple projects and prioritizing deliverables
  • Experience supervising junior staff highly desirable
  • Marketing background highly desirable

  • Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)
  • Minimum of 8 years experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, digital marketing, loyalty marketing, etc.


Draftfcb focuses on coming up with ideas first without the distinction between disciplines and job titles, resulting in the highest Return on Ideas for clients. With more than 130 years of expertise and offices in 110 countries, Draftfcb offers the challenge of working on global accounts and the reward of being a part of a successful, progressive agency.

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.

It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18223x.shtml
Please mention datashaping.com when applying. Thank you.

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