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Wednesday, February 17, 2010

Customer Intelligence Sr. Analyst / Modeler - Draftfcb (Chicago, IL)

The Draftfcb Customer Intelligence Sr. Analyst (Modeler)

The ideal candidate understands a wide array of data analysis techniques. S/he can interpret data, provide insights and make actionable recommendations.

High level scope of work responsibilities:

  • Design/create analyses in relation to business objectives
  • Create/analyze customer profiles for target marketing opportunities
  • Work with large datasets--a combination of client specific large datasets and syndicated marketing/media research

Technical skills
  • MS Office and advanced Excel skills, including pivot tables required
  • Data manipulation experience with SPSS, SAS, etc. desired
  • Reporting experience with software such as MS Access, SQL, etc. desired
  • Database experience and mapping software experience a plus
  • Understanding of predictive modeling, customer segmentation, forecasting, and media/channel optimization and how they relate to marketing strategy

Key skills
  • Well organized and disciplined approach to work. Able to manage aggressive data analysis timelines
  • Self-directed. Able to anticipate analysis priorities and keep CI Lead Modeler informed of requirements
  • Creativity around and enthusiasm for new approaches to modeling challenges
  • Good communicator (ideally w/presentation experience)
  • Comfortable assisting non-analyst co-workers to understand the methodology and significance of analysis findings

  • Advanced degree with heavy quantitative coursework (e.g., statistics, math, operations research)
  • Experience in marketing analytics or related field such as advertising, retail marketing, product marketing, direct marketing, online marketing, loyalty marketing, etc.
  • Experience with syndicated data sources such as Nielsen (sales); MRI/Simmons (marketing media research); Millward Brown (brand health) preferred.


Launched in mid-2006, Draftfcb is a new breed of agency—the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which places an equal emphasis on creativity and accountability. Draftfcb’s global network encompasses 157 offices in 97 countries and includes dual headquarters spanning both Chicago and New York. Draftfcb is a member of the Interpublic Group of Companies (NYSE: IPG).

Draftfcb is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses. It is the policy of Draftfcb to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

To apply: e-mail your resume with cover letter to: Annie.Conn [at] draftfcb.com (replace [at] with @)

URL: www.datashaping.com/jobs18224x.shtml
Please mention datashaping.com when applying. Thank you.

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