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Wednesday, April 09, 2008

Consultant, Analytics - Aspen Marketing Services (Atlanta, GA)

Aspen Analytics is a leader in developing actionable and insightful analytical solutions for Fortune 500 companies. Aspen Analytics has a team of more than 20 professionals dedicated to solving business problems through advanced analytics.

Aspen Analytics specializes in the areas of data mining, predictive analytics, behavioral targeting and segmentation, and has developed highly effective, data-driven solutions for leaders in the telecommunications, automotive, financial services, CPG, home security, utilities, and non-profit industries.

Aspen Analytics is located in Atlanta, GA and is a division of Aspen Marketing Services.

Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL, San Diego and Tampa, Aspen Marketing has more than 780 employees nationwide.


We are looking to add a (Senior) Analytical Consultant to our team. The person holding this position is responsible for developing analytical solutions to business problems within client engagements.

He/she will interact with clients to understand the clients' business needs, and then work with our team to develop an analytical solution to those problems.

The ideal candidate will have dual capabilities: be able to understand detailed analytical concepts and then communicate those concepts to clients in a way that is easy for them to comprehend.

Approximately 50 percent of this position involves client interaction, and 50 percent involves statistical and econometric analysis.

We expect our consultants to be evangelists for CRM and analytical methods, and to fully understand the value proposition of data mining and analytics.


  • Develop analytical and data mining solutions to understand key business behaviors such as: customer acquisition, product up-sell, customer retention, lifetime value, channel preferences, customer satisfaction and loyalty drivers, etc.
  • Consult heavily with business users to ensure that analytical solutions are tailored to business needs and will support or result in actionable customer strategies; participate in a consultative role in implementing solutions.
  • Create and maintain project plans, project schedules, and other documentation, including sampling or experimental design plans.
  • Create test designs (DOE), determine sample sizes, etc., for marketing campaigns.
  • Provide project-specific guidance to other team members in performing analyses
  • Create detailed project documentation and analyses of marketing and promotional effectiveness, measuring the value of analytical solutions and reinforcing the value proposition of data mining.
  • Leverage information design concepts and principles to create compelling and effective charts, tables, presentations and other visuals that convey analytical results clearly and effectively. Present results to clients.
  • Consult with clients on capturing and leveraging customer data across areas of the business.

Key Competencies include:
  • Judgment
  • Strategic skills
  • Pragmatic
  • Resourcefulness
  • Adaptability
  • Ability to listen well
  • Customer Focus
  • Oral and Written communication skills
  • Passion
  • Tenacity
  • Excellence/Accountability



BA, BS required
MS, MBA or PhD recommended

Disciplines for study include quantitative (Economics/Econometrics, Statistics, Operations Research, Industrial Engineering, Finance or Mathematics), or Business Administration, Marketing or Management with strong quantitative focus.

Preferred disciplines include Business Administration, Marketing or Management with strong quantitative focus; or Economics/Econometrics, Statistics, Operations Research, Industrial Engineering, Finance or Mathematics.


At least 5 years experience in any of the following areas:

  • CRM/Database Marketing/Analytics Consulting
  • Marketing & Marketing Analysis
  • Statistical Model development
  • Data Mining
  • Financial Analysis

  • General project management skills
  • Ability to show value of analytics within business processes
  • Strong SAS skills
  • Understanding of following analytical concepts:
  • Regression (linear, logistic, multinomial, censored, Cox/proportional hazards)
  • Test Design/Design of Experiments
  • Segmentation and clustering
  • Decision tree analysis
  • Neural networks, genetic algorithms and other computational methods
  • Mathematical programming and optimization
  • Structural equations modeling
  • Bayesian analysis
  • Principal component analysis
  • Conjoint analysis
  • Time series analysis and forecasting, smoothing techniques
  • Information design/presentation development
  • Ability to implement analytics in business processes

To apply for this position please forward your resume to: phopper [at] aspenms.com

No phone calls please
No recruiters please

URL: www.datashaping.com/jobs17198x.shtml
Please mention datashaping.com when applying. Thank you.

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