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Thursday, April 03, 2008

Sr. Analyst, Digital Marketing - Circuit City Stores (Richmond, VA)

There are multiple opportunities available in our Digital Marketing group. Below is just one of them:

Circuit City has an opportunity for an experienced quantitative analyst with expert knowledge in database marketing and statistics. If you have advanced analytics experience with an interest in direct marketing, then this may be just the opportunity for you!

As the Sr. Analyst, Digital Marketing, you will be responsible for ascertaining the analytical needs for your area of responsibility and will use data mining and analysis/reporting for direct marketing efforts. You will track customer file growth, analyze campaign strategy and its impact on customer file growth and make recommendations for optimal campaign strategy. You’ll be responsible for engaging with team members to provide leadership on database marketing analytical projects requiring advance specialized knowledge.

Your essential duties and responsibilities will include the following:

  • Advanced analytics (database marketing, statistical, etc.) to measure effectiveness of direct marketing efforts and its impact on customer file growth, revenue and ROI
  • Analyze multi-channel contacts, contact optimization and its impact on customer file and margin growth
  • Analyze customer lifetime value and its impact on contact strategy design and implement direct marketing contact strategy test
  • Analyze cost of acquisition and retention analytics and segmentation
  • Work closely with business owners to understand the drivers of each channel and help deliver revenue and margin
  • Understand online and offline dynamic

To be successful in this role, you should have an MBA or MS in Economics, Finance, Marketing or similar with emphasis in quantitative analytics (preferred) with 3-4 years of work experience and/or training, or Bachelors degree with 6-8 years of experience. Expert level analytical skills and knowledge of statistics, SAS and Oracle, and understanding of relational and marketing databases required. You must also have strong understanding of customer response data and measures, the ability to understand response modeling and customer segmentation, and strong interpersonal and communication skills.

Put your strengths to work as part of our Online Marketing team! Apply today!

Please email your resume to RecruiterA@circuitcity.com.

We promote a drug-free workplace. EOE.

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