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Thursday, April 10, 2008

Manager, Marketing Analysis (Wilmington, DE)

Manager – Marketing Analysis
Open Market Acquisition Analysis

This position will work directly with the marketing team on analysis related to campaigns. Specific roles include base P&L forecast development, new product development, test analysis and targeting and segmentation analysis. The position will be primarily responsible for driving the accuracy, transparency and speed at which we can perform financial analysis for marketing decisions. The analyst will manage the relationship and prioritization of the analysis across various applications; Targeting, financial forecast, and product/list testing.


  • Base Case P&L Development: Quarterly updates of all base case P&Ls, allowing for transparency of results to the P&L owners as well as improving the speed and accuracy at which they are produced
  • New Product Development: Either for the purpose of revamping an existing product or for better targeting with a current base, working with the Segment Managers to enhance our value propositions for open market campaigns
  • Segmentation: The creation of relevant segmentation methodologies to maximize both acquisitions and portfolio opportunities
  • Assumption Management: Ensuring that all financial and forecast assumptions that flow into the targeting and forecasting processes are accurate and up to date.
  • Impact Analysis: Alongside all recommendations, a thorough understanding of the full business financial impact and understanding month to month changes in the Partnership business forecast

  • Bachelor’s Degree and 2 to 4 years of experience with analytics in Bank Cards or 5 or greater years of experience with analytics in Bank Cards
  • Basic understanding of credit card P&L
  • Proficient in SAS, Excel, Powerpoint;
  • Strong entrepreneurial skills
  • Solid understanding of marketing concepts and the ability to apply them to the complex factors which shape the industry
  • Strong written and verbal communication skills
  • A results-oriented person

Email resume to: lmgleason [at] recruitmentresource.us

URL: www.datashaping.com/jobs17207x.shtml
Please mention datashaping.com when applying. Thank you.

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