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Friday, April 11, 2008

Senior Web Analyst - CafePress (Foster City, CA)

Critical to the growth of CafePress.com and reporting to the Senior Director of Analytics, the Senior Web Analyst is responsible for developing and interpreting data from CafePress’ numerous finance, marketing, and product development programs, delivering incisive reporting and compelling presentations, enabling strategic business decisions that will significantly impact revenue. (Yes, your work will have an impact on our top line!)

CafePress’s business encompasses consumer internet retailing, B2B eCommerce services and manufacturing operations. With literally millions of products, millions of shopkeepers, and tens of millions of customers, the insight you are able to provide through your sophisticated analysis of our customers online behavior will play a key role in our ability to understand, target, and ultimately serve our customers. This individual will be the “go to” person to whom Cafepress will depend upon to concisely and effectively divine and articulate the drivers that most influence our business. (You will be highly sought after; people will miss you terribly when you go on vacation!)

  • Drive data-driven insights on visitor behavior by analyzing website data on traffic patterns, conversion funnel and navigation behavior for websites.
  • Proactively identify opportunities and make recommendations to improve web site effectiveness via data mining and analysis to understand user interactions with site and to scope out opportunities to increase user engagement and satisfaction
  • Participate in web site projects as a measurement expert, liaising with the engineering team and other cross-functional departmental constituents (marketing, product, finance) to identify reporting requirements, monitor the reporting implementation, and evaluating post-launch metrics. Identify, analyze and resolve problems related to automated systems and operations.
  • Synthesize data and Proactively share research findings and best practices with key stakeholders including customer insights, benchmarking, and industry updates.
  • Manage key metrics to measure website performance and maintain dashboards and general reporting activities.
  • Participate in additional business intelligence activities related to data analysis.
  • Marketing program effectiveness
  • Revenue segmentation and channel analytics and effectiveness
  • Competitive intelligence and industry market analysis
  • Develop reports and ad-hoc analyses that help Cafepress understand marketing performance, site metrics, traffic patterns, and opportunities for improvement.

Experience & Skills:
  • 5 or more years as a Web Analyst with strong analytical experience and broad understanding of web analytics tools (Omniture, Web Trends, or Coremetrics) as well as experience with CRM systems and relational databases
  • Must be able to clearly articulate key findings to the appropriate audience and evangelize the use of analytics to drive change, marrying data analytics with sound business insight and judgment
  • Experience with rigorous statistical analyses
  • Extensive experience analyzing consumer behavior, site usage and performance
  • Must have eCommerce and/or retail industry experience
  • Intellectual horsepower to comprehend the complex and synthesize into the simple; love the challenge of solving three dimensional problems and the seeing the results of your work put into action
  • Strong client-orientation for working with internal customers
  • Self motivated leader and motivator who delivers results with minimal supervision
  • Strong analytical skills and ability to translate metrics into actionable proposals
  • An expert at MS Excel and Powerpoint
  • A bachelors degree in economics, finance, marketing, statistics, or other technical subjects; a Masters degree is strongly preferred
  • SQL experience a plus, specifically gathering data from SQL Server queries
  • Familiarity with MicroStrategy BI suite is also a plus

This is an extraordinary opportunity to own the web analytics capability at CafePress and join the market leader in a consistently profitable, fast growing marketplace.

Email resume to: ncook [at] cafepress.com, with reference number: Senior Web Analyst - GBIA-004 .

URL: www.cafepress.com/jobs

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